"I think we should change to a sports brand," Jiang Han said methodically.”
"Oh?" Wang Qihong was stunned." But the casual wear we make now is also selling well.”
Jiang Han thought of the glory of domestic sports brands in his previous life and said,"Although it's selling well now, the factory needs to be bigger and stronger. Only by making a brand can there be a way out.”
Wang Qihong was a little surprised." Branding isn't something that can be done overnight. Besides, we can also do casual men's wear. Why do we have to do sports?"”
Jiang Han thought about it. In his previous life, the only good casual men's wear brand was Ocean Blue House, but it couldn't compare to those domestic sports brands.
"The concept of casual men's wear is too broad. In the future, the market will definitely become more and more fragmented.”Jiang Han explained.
"Uncle Wang, you also know that rich people nowadays wear Neco and Adi when they exercise. But we have the ability to create our own brand, from sportswear to sports shoes, and make a series of products. Moreover, our labor costs are cheap. For things of the same quality, domestic products are more cost-effective than Neco. There is no such company in the country yet.”
Wang Zheng pondered for a while and said," Our average monthly salary is only a few hundred yuan. Would people be willing to spend half a month's salary to buy a new brand?"”
Jiang Han said," Therefore, the positioning of the brand is very important. We can set up a brand that mainly targets the people in the city who have the ability to spend. We can advocate a young and sunny lifestyle and a tenacious character. We can develop branded products that don't lose to foreign brands and advertise them on television programs to establish people's recognition of our brand. Wearing our brand's clothes is not only comfortable, but also a symbol of status. Then, he would open direct sales stores across the country so that customers could directly experience the advantages of the product.”
Jiang Han's words made Wang Qihong's eyes light up. Indeed, as long as the consumers felt that the price was worth it, they would buy it even if it was expensive!
She did not expect Jiang Han to be so talented in business!
Wang Zheng also looked at Jiang Han in surprise. Such a good idea, why didn't he think of it?
"Old Jiang, aren't you too much of a genius? He actually came up with such a good idea!" Wang Zheng patted Jiang Han excitedly.
Jiang Han didn't know whether to laugh or cry. In his previous life, almost all domestic sports brands dominated the market like this!
Even a ten-year-old child knew!
Wang Qihong looked as if he had just discovered a new continent. His eyes were bright."Xiao Han, today I'm looking at you in a new light! We'll do as you say!"
Zhang Lanyue's eyes were also filled with hope.""Then what should we name our brand?”
Jiang Han narrowed his eyes.”
"This name is good!"
"This name sounds like a sports brand.”Wang Qihong and his wife said at the same time.
"Then it's settled! We want to turn Red Star Erke into China's Naike!”Wang Zheng was very excited.
Jiang Han thought of the glory of Red Star Erke in his previous life and said,"Uncle Wang, you will continue to be in charge of the production. In addition to using attractive advertisements, you can also sponsor the costumes worn by athletes in various competitions, such as tennis tournaments, basketball tournaments, and so on.”
Wang Zheng immediately said excitedly," Let famous athletes wear our clothes and shoes. Their fans will have a tendency to imitate their idols. This publicity method is too awesome!" Jiang Han, you understand people's psychology too well!”
Jiang Han continued,"Not only can we open a specialty store in the offline shopping mall, but we can also open an online store when the Internet is developed.”
"Open an online shop? What is an online shop?" Zhang Lanyue was confused.
Jiang Han recalled that in the year 2000 of his previous life, QQ was still in the era of QICQ. Ali Baba had yet to be established, so people naturally did not have the concept of an online store!
" When everyone has a computer, we can open a shop online, saving the cost of labor and shops. By sending it to thousands of households through express delivery, not only will the price of the products be more advantageous, but people can also place orders at the same time. The transaction volume will be hundreds of times that of the store.”
"What?"
Hearing Jiang Han's words, the three of them were stunned!
Before the incident, Wang Zheng's family could be said to be a reputable family in Qufu County. However, Wang Zheng did not buy a computer. The era where everyone had a computer that Jiang Han had mentioned was too unbelievable for them!
"Now, a normal desktop costs about 5000 yuan. If you want to play games, it costs 8,000 to 9,000 yuan. A laptop is 2,000 yuan more expensive than a desktop with the same configuration. The average salary in our county is 600 to 700 yuan.”
Although Wang Qihong's family had already seen Jiang Han's talent, they didn't believe the online shop Jiang Han was talking about.
"We have to look at the problem from the perspective of development. In the future, with the development of technology, computers will become cheaper and cheaper, and people's wages will increase. The era of everyone having a computer will arrive in less than ten years.”Jiang Han said firmly.
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I'll leave all the data for the new book to you guys.
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This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]