With that in mind, rather than competing with other companies, it would be more cost-effective to directly sell the exclusive broadcasting rights to Central TV.
Why?
Because this was 1997!
There was no sign of an online video platform. There was no internet, online games, smart phones, or Short videos apps. After a day of work, the cheapest and most approachable way for ordinary people to pass time when they returned home at night was to watch television.
And Central TV's viewership ratings were like a giant in this era.
The profit from a TV series was definitely not from selling the broadcasting rights.
The viewership ratings were important to the television station because it meant higher advertising fees and the ability and performance of the purchasing director. It was equally important to a producer like Ian.
In 1997, when video websites had yet to appear, Central TV was the best platform for domestic television stations!
On one hand, it was the price, and on the other hand, it was the influence.
A TV series that could get on Central TV had a completely different weight.
Therefore, if he sold the first round exclusive rights for 50,000 yuan per episode, the hidden benefits would actually be higher.
Moreover, 50,000 yuan per episode was not cheap in 1997.
There were a total of 80 episodes in My Own Swordsman.
That meant that the first round of exclusive rights alone could be sold for 4 million!
There was still the second round of broadcasting rights.
After Central TV finished broadcasting, it would be broadcasted on the various provincial or satellite channels.
This depended on the viewership ratings.
If the viewership ratings of My Own Swordsman on Central TV exploded…
The price of the second-round broadcast rights could completely match the price of the first-round broadcast rights, or even surpass the first-round broadcast rights!
Ian deliberated for a moment and quoted a price of 50,000 yuan per episode.
"Fifty thousand?"
Unexpectedly, Director Chen, who had always been smiling like a Maitreya Buddha, was shocked when he heard this offer.
"Pfft."
Then, he laughed out loud.
Chief Chen put down his coffee cup and sized up Ian as if he was looking at an alien. He smiled and said,"Brother Su, I'm afraid you don't know much about our television station's purchasing market.”
"Let me put it this way."
"Do you know the drama 'Desire'? It was a classic TV series produced by the Beijing Television Arts Center. Author Wang and Zhao Baobao had spent 1 million yuan to produce it. Back then, the viewership ratings had reached a terrifying 90%!”
"The so-called empty streets are nothing more than this.”
"Do you know why the Ministry of Public Security invited the crew of 'Desire' to celebrate? Because when " Desire " was broadcasted, the crime rate in the country had dropped!”
"It's a TV series with a wide range of social significance. It's broadcasted on Central TV. Do you know how much we spent to buy it? 10,000 yuan per episode!"
"50 episodes, only 500,000!"
" They spent a million on the film, but they still lost 500,000…"
"You're asking me for 50,000 yuan now?”
"Little Su, let me ask you, is your 'My Own Swordsman' comparable to someone else's 'Desire'?”
There was a hint of mockery in his tone.
Ian's heart sank.
Because…
The example that Director Chen used was actually the film " Desire " filmed by the big shots of the Beijing industry!
This itself already contained too much information.
Ian smiled and said calmly," Director Chen,'Desire' was released in 1990. It's already 1997 now. There's a difference of seven years. It's a different matter.”
"Haha."
Chief Chen smiled, obviously not planning to continue the conversation on this topic. He thought for a moment and said,"How about this, Little Su? The station is also optimistic about the situation comedy. With Story of the Editor's Department as a lead, as long as your Wulin Legend is broadcasted on Central TV, the effect won't be too bad.”
"Previously, I bought 11,000 episodes of 'Desire'.”
"It's my own martial arts swordsman. After all, it's just a sitcom, so the production cost is much lower than others. How about this, the station will pay 5000 yuan per episode to buy your first solo broadcast.”
"Your show has a total of 80 episodes, right? That's 400,000 yuan. I estimate that your cost is only 200,000 to 300,000 yuan, and you can still make a profit.”
"How is it?"
Ian's expression was indifferent, but he could already vaguely smell something in his heart.
5000 yuan per episode?
The moment he opened his mouth, only one-tenth of the bid was left. How was this bargaining? It was basically a Dragon Slaying Saber!
On the surface, at 5000 yuan per episode, Ian could indeed break even and make a profit of more than 100,000 yuan.
If it was a newbie.
He would probably just grit his teeth and admit it.
After all.
The fact that her debut film could be broadcasted on Central TV was not something that could be measured by the film's money.
How did Author Wang become a big shot in Beijing?
It was precisely because of his movies that became popular one after another!
Desire had lost 500,000 yuan.
But wouldn't he earn it back in the later scenes?
Moreover…
A movie didn't just make a big shot, but a large group of people who relied on these movies to make a living.
The reason why big shots could become big shots.
It was because the big shot could keep filming, giving the directors and actors in the industry a chance to stand out. They could use these films to support a large group of people who were living under the big shot!
From an objective point of view.
Director Chen's offer of 5000 yuan per episode was a bargain for Ian. Although it was a painful cut, it was still a price that most newcomers could accept.
So...
After Director Chen reported the price, he looked at Ian with certainty.
He was not worried that Ian would not agree.
After all, this was Central TV!
The fact that Central TV wants to broadcast your drama already represents a lot of intangible value…
However!
Ian was not an ordinary person.
He knew the commercial value of My Own Swordsman.
If he could sell it for a mere 5000 yuan per episode and earn more than 100,000 yuan, then why would he have to painstakingly lead the students of Class 1 of the 96 class and the production team of "My Own Swordsman" for two months?
With 200,000 yuan in his hand, with the foresight of the transmigrators, in this golden 90s, what could he not easily earn more than 100,000 yuan?
It was absolutely impossible for her to be someone else's dowry!
After some thought, Ian smiled faintly and said calmly,"How about this, Director Chen? Can you take a look at the sample of 'My Own Swordsman' when you have time? I believe that as long as you see the sample, we can still talk. 5000 yuan per episode was indeed too low.”
"I won't be watching the sample."
Director Chen narrowed his eyes and his expression had already turned serious." Little Su, I'm giving you this price because of Director Zhang of the production center and because I value the strength and influence of the top students from your famous schools.”
"Don't be too greedy.”
There was no room for discussion.
"Sorry to bother you. Let's work together next time.”
Ian already understood in his heart. On the surface, Director Chen kept saying that he was one of them. He did not even look at his face and directly quoted a price.
But actually…
From the way he used Boss Wang's " Desire " as an example, it already explained many problems.
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