If he wanted to establish a brand, he needed to increase the style of his clothes.
First of all, he had to position the consumer groups and levels.
After thinking about it, they should still be young people, even though they didn't have much money.
However, they loved beauty and had a high demand for clothes, especially the style.
For many young children, they could skip meals, but they did not have new clothes to wear.
Soon, Liu Jianguo communicated his thoughts to William.
"Is it possible to bring our brand concept over?”
"The brand effect is already common in Hong Kong, but as far as I know, it's just in its infancy in the mainland.”
"But risks and benefits coexist!"
"What if we learn from them and find celebrities to endorse and establish our own clothing brand?”
"Boss, I need to do some market research.”
"Alright, you can do this, but you have to be quick!”
……
In the past few days, the factory had been producing 1000 pieces of clothes every day.
Yan Jiedi saw that the sales of this batch of clothes in the store were getting bigger and bigger.
She was very happy for him.
The accounts for the past few days were also very beautiful. In just a week, he had already earned tens of thousands of yuan.
Liu Jianguo added four new shops in the east and west of the city.
As the number of shops increased, the income also multiplied.
Within a month, Liu Jianguo had earned up to 100,000 yuan.
Gradually, Yan Jiedi began to worry,
If these clothes could satisfy people's needs, would their purchasing power decline?
If they couldn't sell it, the stock in the factory would increase.
What if he couldn't sell it and couldn't even earn back his capital?
She had personally witnessed how Liu Jianguo had gotten to where he was today.
Liu Jianguo had suffered so much since he was young, and his good days had just begun. He couldn't let Liu Jianguo live another life of being bullied.
The more Yan Jiedi thought about it, the more worried she became.
During dinner, she specially prepared a table full of delicious dishes. She wanted to take advantage of the time while eating to remind Liu Jianguo.
Liu Jianguo had not been seen in the factory for the past few days.
At the dining table.
Yan Jiedi looked at Liu Jianguo's sunken eyes and felt so distressed that she was about to cry.
She kept putting food into his bowl.
He wanted to say it but couldn't bear to.
Liu Jianguo looked at Yan Jiedi, who was holding the chopsticks. Other than picking up food for himself, she looked absent-minded.
He sensed that Yan Jiedi must have something on her mind.
Yan Jiedi was not the kind of person who was good at lying. As long as something was on her mind, it would be written on her face.
"Jiedi, are you not feeling well? Or did something happen? Why did he look so troubled?”
"I don't think you have much appetite. Can you tell me?”
Liu Jianguo moved his stool and sat in front of Yan Jiedi.
He looked at Yan Jiedi with concern.
Yan Jiedi mustered her courage and said,"
" Jianguo, our sales have dropped significantly in the past two days, but our factory is still producing non-stop. I'm worried that if we keep producing like this, we'll tie up our funds. If we can't sell them in the future..."
Yan Jiedi did not dare to continue.
These few days, the little beasts in the courtyard had also spread rumors everywhere.
"Aiyo, be careful that you won't get your salary after working hard for a month!”
"A few days ago, I saw a few people queuing up to buy clothes at Liu Jianguo's shop.”
"I haven't seen anyone for the past two days!”
"I say, you guys better pray for yourselves!”
It wouldn't be much if he didn't say it, but as long as someone fanned the wind and lit the ghost fire in this courtyard, it would make everyone feel a little anxious.
Liu Jianguo only treated it as a rumor. He knew that his business would definitely get better and better in the future, but he didn't expect that other people would be more or less affected.
Even Yan Jiedi was like this, let alone the other people in the courtyard house.
Liu Jianguo instantly understood why Yan Jiedi had been so worried these few days.
He took out the LOGO that William had designed.
"Look, not only do I want to continue producing the clothes in our factory, but I also want to increase the production.”
"This is the new logo we designed for the clothing factory. In the future, our brand will be called Litesbonwe.”
Yan Jiedi looked at Liu Jianguo with an ignorant face.
"Then have you heard of a brand called Metersbonwe?”
Yan Jiedi still shook her head.
Liu Jianguo knew that he had never heard of it before. He chuckled and began to make up a story.
In his previous life, Smith Barney was considered a fashion brand in the country.
With his successful experience, it would be much easier to walk down this path.
"Then let me tell you the story of Metersbonwe.”
" It is a brand that aims to achieve the vision of 'a young and energetic leading brand, fashionable products, and popular prices', striving to become a well-known brand in the world's clothing industry.”
" They focus on young and energetic consumers between the ages of 18 and 25, and they don't easily change their age.”
"Their company's philosophy is very consistent with mine. They emphasize the importance of a fast pace in development. In terms of strategic planning, they were always one step ahead of the market and competitors. In terms of strategic implementation, they emphasized and had the ability to execute swiftly and decisively.”
" Moreover, they advocate the establishment of a planned and rapid system. Quick response, fast supply, fast consumption, fast change, fast update, with the world's highest efficiency-the total supply chain cycle of 22 days as the competitive goal.”
"Do you know, they have a very famous advertising slogan-don't take the usual path.”
"So now we have to create our own brand. I've already asked William to do market research. First, we have to establish our own brand. We also have our own brand slogan, our own image spokesperson, and the next step is to promote the brand.”
"I want our brand to be famous throughout the entire Nan and Bei regions!”
Yan Jiedi suddenly felt a little guilty. She didn't expect Liu Jianguo to be so busy these past few days thinking about how to expand the company, while she was like a frog at the bottom of a well. She had no foresight!
This book comes from：m.funovel.com。