Liu Jianguo continued,
"Only the people of Beijing know that we produce such good clothes.”
"As for how to let people all over the country know and lead a trend, just like how bell-bottom pants and bodybuilding pants suddenly became popular and became the standard for girls. Everyone would buy them.”
"This is the marketing method similar to Metersbonwe that I just told you about.”
"No matter what business it is, marketing comes first.”
"As long as the marketing is in place, the sales will immediately increase.”
Yan Jiedi nodded her head, seemingly not fully understanding.
"I plan to find a few famous artistes to be our endorsers in the future.”
Liu Jianguo said,
But he was still thinking about finding a celebrity
After all, there was not enough publicity for celebrities, which meant that the exposure rate was too low.
This was especially true for the television in the mainland. There were only a few programs over and over again, and only one or two advertisements would be inserted after the television series was over.
Usually, everyone would turn off the TV series after watching it. They would not have the patience to watch the advertisements together.
In addition, the approval procedures for advertisements in the mainland were rather complicated.
On January 28th, 1979, the first advertisement in history was from the "Shengui Yangrong Wine" produced by Shanghai Second Traditional Chinese Medicine Pharmaceutical Factory.
What was interesting was that there was no concept of advertising in the minds of the audience.
The advertisement for "Shengui Yangrong Wine" had been treated as a news report by them.
Later on, it was only when the Daily News published an article titled " Shanghai Recovers Commercial Advertising Business " that the advertisement was justified.
Only then did everyone realize that it was an advertisement.
If our factory also uses the traditional form of television advertising, it may not have any good effect.
He still wanted to hear William's opinion on this idea.
"Jiedi, I'll leave the matters in the factory to you.”
"I'll go to Hong Kong tomorrow to talk to William about the specific marketing plan.”
" Alright, Brother Jianguo, you go ahead."
The next day, Liu Jianguo went to Hong Kong early.
On one hand, she wanted to see how William's market research was doing.
On the other hand, he wanted to learn from Hong Kong's experience.
"Boss, actually, it's quite common in Hong Kong to hire celebrities to endorse their products.”
With that, he turned on the television.
"Look at the Lishi Soap endorsed by Ouyang Feifei. Even Lin Qinxia and Cheng Chong have endorsed it. They will invite different celebrities to endorse and shoot advertisements for different consumer groups.”
"This form can stimulate different levels of consumption.”
"Actually, there are also celebrities in the mainland who are looking for endorsements, but there are only a handful.”
" For example, the bicycle endorsed by Wu Junmei, the tape recorder endorsed by Zhu Biyun, the perfume endorsed by Liu Pei..."
"Of course, there is another form of advertisement.”
"We are pests, we are pests! Righteous Lafuling, righteous Lafu!”
After reading it, Liu Jianguo seemed to have thought of something.
William continued,"
"Boss, this is an advertisement in the form of an animated film. Although there are no celebrities, it still gives people a deep impression.”
"Yes! That's it."
Liu Jianguo suddenly slammed the table, giving William a shock.
"Boss, you said you want to make our costumes into cartoons?”
Liu Jianguo smiled knowingly.
"This is not easy to show!" William did not understand his boss.
Liu Jianguo shook his head and asked,"
"How much does a celebrity endorsement fee in Hong Kong usually cost?”
"It depends on your choice. An A-list celebrity will cost 100,000 to 200,000 Hong Kong dollars, but they might not have a schedule yet.”
"About 100,000 Hong Kong dollars for the second and third tier.”
"Mainland brands might be cheaper, but everyone subconsciously thinks that hundreds of clothes are imported. If we look for Mainland brands to endorse, the message might have the opposite effect.”
After listening to William's explanation, Liu Jianguo was even more determined.
He remembered that Shaolin Temple was released. At that time, the average ticket price was only 10 cents, but the final income was as high as 160 million yuan. As the male lead, Li Lianjie only received 630 yuan in the end.
Yang Jie, the director of Journey to the West, was paid 90 yuan per episode, Wukong and Bajie 80 yuan, and Monk Sand 60 yuan. Filming the entire episode only cost 3000 yuan, while the remuneration of Hong Kong and Taiwan celebrities was already close to a million yuan. The difference between the two sides could be seen.
"William, instead of spending so much money on celebrity endorsement fees, why don't we make our own TV series?”
William was shocked." Wouldn't that cost millions or even tens of millions?”
He didn't quite understand what his boss was thinking.
"We don't need the celebrities from Hong Kong. We can go to the mainland and find some film school students.”
"If that's the case, we might not even need to spend tens of thousands to finish filming a TV series!”
William really admired this person who was about the same age as him.
This idea was too bold!
"Boss, you're filming a TV drama, but what about the advertisements for our clothes?”
"I'll let everyone in the TV series wear the clothes we designed.”
"I'll go back and look for the director to come up with the script. You have to be prepared at all times. When the script is finalized, both the main character and the supporting characters have to wear our brand.”
William nodded repeatedly.
Using a TV series to advertise a clothing factory? It was completely a fantasy. He originally wanted to persuade her, but seeing the boss's confident appearance, he couldn't say anything more!
But thinking about it carefully, if he could really put the clothes he designed on the main character of a TV series, or even design the entire series himself, then it would completely play a role in his future development!
(PS:!!!)
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]