Luxury: From Handcraft Workshop to Dominate the World
14 It was not easy for domestic brands, but Jianjia was in a crisis!

The birth

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In the next few days.

Jianjia Workshop was full of energy. The tailors were working overtime to make a new batch of platinum bags to satisfy the hungry consumers.

The tailors that Aunt Liu recruited arrived one after another. There were about 50 people, all of whom were old artists with ten years of service. When they heard about Jian Jia's salary, they immediately started working.

Gu Bai specially reminded Aunt Liu that Jian Jia would rather have no people than have too many.

He was very satisfied with this batch of tailors.

"President Gu."

Liu Wanru was wearing a beige cardigan, which made her skin look especially fair. She said happily,"There's a lot of support for platinum bags on Weibo now. Do you think we should strike while the iron is hot and launch the second batch of platinum bags?”

At present, the company had produced 200 platinum bags. If they were to be released to the market, they would earn another 10 million yuan!

"There's no hurry."

Gu Bai waved his hand calmly." What is hard to get is the best. Keeping the customers in suspense is the essence of hunger marketing." If he satisfied the customers casually, it would only make the customers feel cheap and would soon be abandoned.”

Hermes and Apple were both experts in hunger marketing.

Of course.

Gu Bai had other plans as well. He hoped to wait for Amber Orange and Albino Crocodile Skin to be ready before pushing them to the market together to increase the popularity!

"There's one more thing, President Gu. These days, on the Internet, there are many people who say that we, Jianjia, have forgotten our roots and that our products are too expensive.”

"Especially on the Battle Voice Platform. With that Jiang Bo as the leader, they blacklisted our videos every day.”

Liu Wanru reported.

She thought that after the Weibo night, there would be fewer voices questioning Jian Jia, but she didn't expect it to increase.

"There might be someone behind this."

Gu Bai frowned.

The Platinum Bag had a good reputation among its customers, and Su Mi was on its side. Logically speaking, it was impossible for there to be so many haters. There was only one explanation, someone was organizing a water army to slander Jian Jia.

These people would not be able to achieve anything for the time being, but if there was an opportunity in the future, they would definitely be eradicated.

"Oh right, Aunt Liu."

Gu Bai thought of something and asked,"How are the raw materials? The production speed has been too fast these few days, and there's not much calfskin left.”

"I'll call and ask!"

Liu Wanru picked up her phone.

In ancient times, the Dragon Country was a traditional agricultural society. Traditional clothing was mainly made of cotton and silk, and leather was rarely used. The leather industry was not developed, and the high-end leather industry was absent.

Purchasing high-end calfskin could be said to be very troublesome. Liu Wanru had been following this matter.

However…

Not long after the call connected, Liu Wanru's expression changed and her face turned pale.

"What happened?"

"Master Gu, bad news. The Western Region fur shop has suspended their cooperation with us. They won't sell the furs they ordered!”Liu Wan felt as if she had been struck by lightning.

"Oh?"

Gu Bai raised his hand and pressed his glabella, feeling that this matter was not simple.

First, he was slandered by the Internet trolls.

The supply chain was cut off.

It was 100% that someone came for Jian Jia. It seemed that Jian Jia's rise had attracted the attention of some people.

"Don't worry."

"Our raw materials can still last for a few days. The most important thing now is to find a leather factory and take it over.”

Gu Bai said firmly.

Since someone wanted to cut off Jian Jia's supply chain, then Jian Jia would do it herself.

"Take over the tanning factory?"

Aunt Liu thought for a moment, and her watery eyes gradually brightened. With the current rich profits of the platinum bag, it was not a problem to buy a leather factory. The only problem was the leather process.

The domestic tanning process was still a little lacking, and it was difficult to produce top-grade leather.

"Leave the craftsmanship to me."

Gu Bai smiled.

He had two sets of leather tanning techniques, both of which were world-class.

"Okay, President Gu."

"We have quite a number of tanning factories in Jiahu. Aunt Liu will go and explore today to see if there are any that want to sell.”

Liu Wanru was full of energy. After planning for a while, she hurriedly drove the Q3 and left the workshop.

……

At the same time.

A group of uninvited guests visited the workshop.

They were the boss of Jiangnan Tannery, Chen He, and a few managers under him.

In the conference room.

Chen He's huge body was squeezed on a small wooden stool.

He was about forty years old, bald, with a gold chain, and a fierce face. He looked like a private entrepreneur with a story.

While waiting.

Chen He and his subordinates looked around. When they saw the renovation from the 1980s and the factory area that looked like a vegetable garden, their expressions were a little strange.

Just this?

With such a small workshop, the platinum bag produced was sold for 50,000 yuan, and it had created a sales legend of 25 million yuan in half a day?

This environment had nothing to do with luxury goods, right?

After a while.

Gu Bai walked in.

Gu Bai had guessed the other party's motive, so he cut to the chase.

"What can I do for you, Boss Chen?"

"Brother Gu, you must have had a hard time these past two days, right?”Chen He rubbed his bald head and smiled playfully.

"If I'm not wrong, the fake army on the Internet and the cutting of the supply chain these two days are all Boss Chen's doing. It's really an eye-opener.”Gu Bai was very calm.

"Haha, Brother Gu, you must be joking. The business world is like a battlefield.”Chen He said with a smile, appearing extremely pleased with himself. In his eyes, Gu Bai's calmness was actually a sign of weakness.

Pausing for a moment, he continued," Brother Gu, your workshop is too small. It can't support the brand of Jian Jia. Why don't you sell it to Jiangnan Tannery? I'll give you a real price!"”

"How much?" Gu Bai probed.

"200 million!" Chen He extended two fingers and added,"Brother Gu, 200 million yuan is not a small amount. Other than the land, there is nothing valuable in your workshop. Jianjia was still in its infancy and needed to spend money to promote it.”

200 million yuan.

For a small workshop, it was indeed a sky-high price.

But this was Jian Jia!

A bag from Jianjia brand sold for more than 20 million in half a day. Wanting to buy it for 200 million? This was daylight robbery!

"If I sell Jian Jia, how will Boss Chen manage it?”

Gu Bai asked with interest.

"That's easy to say!"

Chen He became interested and explained,"I've thought about this brand, Jianjia. I'll go with the high-end route." First, expand production and use machinery to increase the production of platinum bags. Secondly, the country would recruit merchants to open a store and charge a huge joining fee. Third, they would sponsor Orange Awn Entertainment and invite celebrities to endorse them. Fourth, the brand would be listed and become the number one luxury stock in the Dragon Country.”

"Brother Gu, I believe you also understand that this set of capital operations cannot be done without a billion or eight billion. Only by selling Jian Jia to me can you have a future!”

Chen He spoke eloquently.

He spoke his mind.

This was the business logic of many bosses. They wanted to earn money, earn money, and earn money.

There was no mention of quality at all.

Without quality, design, and brand, no matter how good a luxury brand was, it would still be a castle in the air. There would not be consumers paying for it.

Even brands like LLVHH and Gucci, which were ridiculed for only selling logo, had worked hard for hundreds of years to build their brands. The joint efforts of talented designers had created a luxury giant that spanned the world.

He wanted to go public and make money as soon as he came up.

Gu Bai felt contempt in his heart.

"I'm sorry, Jianjia is never for sale!"”

This book comes from:m.funovel.com。

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