Back in the office.
A simple meeting was held.
The content of the meeting was the marketing plan.
Normally speaking.
Even luxury brands would spend a lot of money to promote their new products.
The promotional methods included spending tens of millions of dollars to hold fashion shows, inviting supermodels to shoot fashion blockbusters, advertising articles, and even spending hundreds of millions of dollars to shoot branded movies.
LLVHH, Gucci, Diro, these famous luxury brands, the annual marketing expenses started at ten figures, and there was no ceiling.
In the field of luxury perfumes, there was once a famous saying: "In the first year, you can advertise as many products as you want.”
It meant that if a brand new perfume was to be launched, in the first year, if it wanted to achieve sales of 10 million dollars, it would have to spend 10 million dollars in marketing expenses.
The first year was almost non-profitable.
Every luxury brand.
Behind it was advertising and marketing that cost endless money.
Last time.
The platinum bag became famous because of the traffic from Su Mi and Weibo Night.
This time, they were launching a new model.
However, he was not so lucky. He had to think of a way himself.
"How about a celebrity endorsement?"
Liu Wanru thought hard.
In the Dragon Country, almost all advertisements were done by celebrities.
"Not good."
Gu Bai rejected the proposal and explained,"For celebrity endorsements, not to mention top celebrities, the annual endorsement fee is as high as tens of millions. The company's account can't afford it at the moment.”
"Besides, Jian Jia's high-end luxury goods, the customers who can afford the platinum bag are all elites, celebrities don't have much of a halo in their eyes.”
Gu Bai remembered.
In her previous life, Chanel had used a female celebrity, Liu Xing, to boost sales in Asia. However, she was immediately met with a joint objection from her regular customers.
Almost all of Chanel's regular customers were wealthy families. If a celebrity endorser were to appear, it would only lower Chanel's image in their eyes.
Then…
Everyone proposed a few more marketing plans, such as a television station promotion, a title variety show, a title building, and so on.
Gu Bai denied them one by one.
Liu Wanru and the others scratched their ears and cheeks, unable to think of a good idea.
They were all craftsmen and knew nothing about the fancy marketing industry. It was indeed difficult for them.
Gu Bai helplessly dismissed the meeting.
……
They rested at noon.
Gu Bai was alone in the meeting room, meditating and thinking about the marketing plan.
The television was switched on.
The news program was playing.
"Breaking news, Bartha Charity Night will be held in the near future.”
"Fashion big shots, star singers, gathered together to work together to add glory to the charity cause of the Dragon Country.”
"At that time, Hermes 'new design director, Mr. Tiares, will bring Hermes' new design to the stage.”
"All the items sold in this auction will be donated to a charity fund!”
Gu Bai's eyes lit up.
Bartha Charity Night!
It was the top charity event founded by the editor-in-chief of the famous fashion magazine,"Fashion Bazaar", Ms. Zheng Dan. She had also won the "Dragon Country Charity Award".
Every year, the amount of money spent on the charity sale exceeded tens of millions.
Gu Bai did not know if he was kind or not.
However, Gu Bai was very clear about the influence of the charity night. Every year, a large number of celebrities participated, not only to gain popularity, but also to maintain a good reputation.
Many commercial brands also participated in the charity.
And this year.
Even Hermes couldn't sit still anymore. They sent their new president, Tiares, to participate and announce Hermes 'new products on the spot. They had a tight grasp on the marketing level.
Charity night traffic.
a lover of horses can rub against it.
Why couldn't Jian Jia rub against it?
Thinking of this…
Gu Bai picked up his phone and immediately called the charity night's business number, saying that the Jianjia Group was willing to take out two products to participate in the charity night's charity sale.
The two items cost one million yuan.
Plus a ticket for 100,000 yuan.
A total of 1.1 million yuan.
Gu Bai was considered qualified to be a charity. Although it was a little expensive, it was worth it to be able to show off two new platinum bags in front of everyone.
Moreover, this was also the first time he had a direct confrontation with the high-end luxury tycoon, Hermes.
Just thinking about it made him look forward to it.
"This Tiarez."
"I met him a few times at Fashion Week. He's a good friend of Teacher Dai Weimin. I wonder if he still remembers me.”
Gu Bai smiled faintly.
In his impression, Tia 'res was a typical Western designer who had always looked down on the Dragon Country's fashion industry. Perhaps he would change his mind this time around.
Finalize these.
Aunt Liu suddenly knocked on the door and rushed in. She had a strange expression on her face and stammered,"Gu... President Gu, someone is looking for you!"
"Who is it?" Gu Bai raised his eyes.
Aunt Liu pointed outside.”
"Huh?" Gu Bai asked.
He was also puzzled.
Who was it that came to visit him? Why was it so mysterious?
...
In the courtyard.
A tall and slender girl was stroking a fat orange beside the vegetable garden.
The girl was wearing a cool cap and a mask. Her face couldn't be seen clearly, but her figure was very good. She was wearing a motorcycle jacket, a Gucci printed T-shirt, and a black leather skirt.
Her long black hair rolled down her shoulders, reflecting her fair skin.
"What a fun fat cat."
"This is the courtyard. No matter how you look at it, it looks like a farmhouse. Is this really the birthplace of platinum bags?”
The girl looked around.
He muttered softly.
No one would have thought that the famous boss of Jiahe, the Queen of the film industry, Su Mi, would secretly come to a "farmhouse" just to see someone.
A man who made her feel a little resentful.
She had entrusted the Jianjia Group to hire a platinum bag designer to design a gown for her, but there was no news for several days.
Boss Su, who had always been efficient, couldn't take it anymore.
He found an opportunity to shoot and directly charged over.
"Hello,"
A magnetic voice was heard. Su Mi turned around and saw a boy who was a head taller than her, with long legs and well-defined facial features. He had an artistic aura to him.
With such good looks, was she Jian Jia's model?
Su Mi's heart raced.
Then, she saw the boy standing in front of her. He looked down at her and extended his right hand. His face was filled with sunshine."Hello, I'm Gu Bai, the designer of the platinum bag.”
"Gu Bai, is that you?"
Su Mi was stunned at first, then she reached out and pinched the boy's palm hard.
This was the price for standing Boss Su up.
This book comes from：m.funovel.com。