Luxury: From Handcraft Workshop to Dominate the World
42 Film and television marketing strategy, investing in " Woman 30 ".

The birth

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In the conference room.

Su Mi and Sister Li looked at Gu Bai as if he was a freak.

"Gu Bai."

Su Mi placed the back of her hand on Gu Bai's forehead and rubbed it against him." Are you alright? You're a luxury goods company. Why do you want to invest in a TV series?"”

In the film and television industry, the waters were actually very deep. Many coal mine bosses invested a lot of money into television dramas and lost their underwear.

Even for her Jiahe, most of her dramas were money-losing.

"The reason is simple."

"This 'Woman 30' is the first script in the country to portray the life of a real noble lady.”

"The first batch of rich people in the country. What kind of life do they lead? What kind of pressure do thirty-year-old women face? The script is very realistic and exciting.”

"In the past, the film and television industry thought that women over the age of 30 were not interesting. This script will change everyone's opinion.”

"The key is that this drama matches Jian Jia's brand image very well.”

Gu Bai explained.

An explanation.

This made Su Mi and Sister Li look at him in a different light.

They were all veterans of the film and television industry. They understood many things very quickly. Gu Bai's words did make some sense.

The domestic audience was mainly female, and they were housewives over the age of 30.

They would resonate more with TV dramas depicting their peers.

"But even so,"

"Why did Jian Jia enter the film industry?”

Su Mi was a little curious.

It was best to maintain focus at the beginning of business operations. It was a big taboo for companies to rashly enter unfamiliar areas.

Besides, Jian Jia sold a bag for one million yuan, so the profit margin should not be too high. And even if the TV series became popular, how much money could it earn?

"The reason is simple."

Facing the two beauties 'doubts, Gu Bai leaned back in his chair and announced,"Because of this TV series, all the noble ladies and rich ladies will wear a chanel style outfit!”

chanel style!

Advertising!

Su Mi and Sister Li looked at each other and saw a trace of shock in each other's eyes.

They finally understood why Gu Bai had voted for this drama.

The biggest selling point of " Woman 30 " was to show the public the life of a rich lady. It would satisfy the fantasies of ordinary women about the upper-class life and then instinctively imitate them.

It was imaginable.

When the rich lady in the script appeared on the screen in a gorgeous and soft outfit, how much attention would she bring to the Jianjia brand?

TV series? No, this was just a long TV shopping commercial for Jian Jia!

Genius!

Gu Bai was the marketing genius!

This wave directly stood in the middle of the atmosphere!

Of course.

The script of " Woman 30 " was too complicated. To put it simply, it was filled with too much water. This was an old problem of domestic movies and television dramas.

The original script had 43 episodes. Putting aside the old-fashioned love scenes and daily scenes, it was actually just a plot of 10 to 20 episodes.

Since it was to be filmed as an advertisement, 13 episodes would be enough.

"A total of 13 episodes."

"Jian Jia's budget is 52 million, with an average of 4 million per episode.”

"The main clothing is the chanel style Set provided by Jian Jia.”

"The visual effects must be gorgeous.”

A few simple strokes.

Gu Bai wrote down the plan.

In the domestic film and television industry, many television dramas often invested hundreds of millions, but excluding the cost of actors, the cost was pitifully low.

Jian Jia invested 52 million yuan into a 13-episode short drama. It was definitely a movie-level investment.

As for the actors.

Gu Bai glanced at Boss Su, who was sitting opposite him. His gums were a little sore. He wanted to invite Su Mi, but her salary was at least 10 million yuan.

If he invited Su Mi, he would have to pay another 10 million yuan.

As for the rest, the budget was too high.

"Gu Bai."

"As for the actors, I hope to fully contract them to Jiahe. The price is negotiable. After all, it's only a small project with 13 episodes.”

Su Mi said generously.

Of course, she had her own plans. This movie had an investment of 52 million yuan, plus the entire drama 'chanel style Set. The investment could be said to be the ceiling of domestic urban dramas.

There were many female artists in Jiahe. If Su Mi brought them along and appeared in a TV series in a chanel style outfit, the scene would be too beautiful.

Even if she didn't get paid, she still wanted to get this drama!

...

Next.

Gu Bai and Boss Su discussed some details.

The script for " Woman 30 " was not worth much and was currently on sale. Gu Bai had invested 800,000 yuan to buy all the copyrights.

Next was the most important part.

Choosing a director!

An ordinary director might be able to tell a story, but this was an " advertisement blockbuster." Every frame had to be at the level of a fashion poster.

Su Mi took out a document from the Director's Association. On it were some TV drama directors who were looking for jobs.

Gu Bai shook his head after reading a few of them.

The director of the TV series.

Most of their techniques were rather crude. Gu Bai would rather shoot chanel style Fragrance himself!

At this moment, Gu Bai saw a familiar name.

Name: Zhang Tianmou.

[Occupation: TV drama director]

For a moment.

Gu Bai's expression was a little strange.

If he remembered correctly, Director Zhang in his previous life was known as the " State Preceptor." He had won numerous awards overseas and single-handedly created the era of blockbusters. He had directed the opening ceremonies of the Olympics twice.

The famous State Preceptor, Director Zhang, had actually been reduced to a television drama director in this life?

"Director Zhang."

"I heard that he used to be a movie maker. He mainly focused on rural dramas. It's rustic and no one likes to watch it.”

Su Mi said casually.

"What a country bumpkin."

Gu Bai was speechless.

In his previous life, State Preceptor Zhang's aesthetic standards were absolutely world-class and he had created too many aesthetic classics. However, in this life, it seemed that the atmosphere of worshipping foreign things was even stronger. Director Zhang's previous works did not become popular.

One wrong step led to more mistakes. Just like that, Director Zhang was reduced to a television drama director.

She became a pearl covered in dust.

However, this was also good for Jian Jia. With a national master level director directing Jian Jia's 'commercial blockbuster', the effect would definitely be anticipated.

She also smiled and announced," For this " Woman 30 ", Director Zhang will be directing the microphone. Also, Jian Jia will hire Director Zhang as the marketing director with an annual salary of 1 million.”

"What?"

Su Mi thought she had heard wrong.

Then, a murderous light shot out from his eyes. Gu Bai, you're doing this on purpose, aren't you?

This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]

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