"Mid-range, also known as gold thread."
"A large amount of twisted gold thread is used in the fabric, giving it a natural golden color. It is the best golden fabric in this era.”
His voice was filled with confidence.
Twisting gold thread was an epoch-making gold thread technique. The texture of the tweed cloth that used the golden thread was that of ordinary cloth, which could not be compared to it.
"These are a few mid-range models."
"Everyone, take a look."
Gu Bai threw out a stack of blueprints.
Aunt Liu and the others looked at them one by one and nodded repeatedly. They were obviously quite satisfied.
Compared to the basic style.
The mid-range materials, cutting, and colors are much richer
There is no need to say more about twisting the golden thread.
All the zips and hardware were gold-plated.
Normally, the zipper of women's clothing would not be exposed, but it was still gold-plated, which reflected Jian Jia's respect for the customer.
When a female customer unzipped the zipper, the gold-plated material would give off a unique sense of exquisiteness.
The buttons on his clothes.
The fritillary buttons were extremely bright.
Bei Mu.
It was a natural shell material. Many jewelry brands often used cheap fritillary materials in order to harvest the sinking market, but the price was not cheap.
A Fritillaria necklace from the famous jewelry brand, Van Kraft, was priced at 17000 yuan. It was the cheapest item in the brand and also the best seller.
Big shots could really do whatever they wanted.
And Jianjia brand used natural fritillary as buttons. This thought was enough to make most people respect it.
"Where are the champagne flowers?"
"Where's the Rouge Flower?"
"Where's the Aqua Blue Flower?"
"Where are the flowers?"
"Where is the Thundercloud Flower…"
Aunt Liu flipped through the colors and her eyes lit up with deep love.
Compared to the pitiful black and white of the basic style.
Mid-range model.
The color scheme was much richer, and most of them were light and warm colors. This style matched with the gold thread would be very rich, but not too extravagant.
It was worth mentioning that all the colors were not pure colors.
The process of making the tweed cloth was to dye it first before weaving it. All kinds of wool, gold and silver colored threads, and fancy yarn were woven together into a checkered pattern, making it look layered and not monotonous.
The main color of the mid-range model.
Naturally, it was the same design as Su Mi's in " Woman 30." It was a champagne-colored plaid made of white and champagne-colored wool. It was a very warm and elegant color.
Coupled with the golden luster of the gold thread, the champagne flower was even more noble.
The more he looked at it, the more he liked it!
However, there was another problem. Aunt Liu said,""President Gu, all the mid-range silhouettes are short skirts. Isn't this not in line with the temperament of the target group?”
chanel style.
He was aiming at wealthy ladies, socialites, and daughters. The first requirement of these people was that their clothes were appropriate.
Gu Bai's designs were all short skirts.
Wasn't this too frivolous?
"No worries."
"A short skirt doesn't mean frivolity. Instead, it's a display of confidence in your figure.”
"Not everyone can wear a short skirt.”
"Even if they're socialites, they also want to show off their long legs. chanel style is equivalent to giving them a chance.”
Gu Bai smiled.
Contrary to what many people imagined, short skirts were suitable for girls with long legs, while long skirts were suitable for girls with short legs. This involved the principle of image composition.
He also believed that the style of a rich lady did not mean that she was wrapped up tightly and was old-fashioned and conservative.
Instead, it was a kind of elegance, confidence, and calmness.
All of them were short skirts.
It also made the first season of chanel style have a unified visual language and more impact!
As for the long skirt, the long pants, and the other types of underwear…
He could wait until the consumers got tired of short skirts and launch it in the second and third seasons of chanel style, then harvest the wallets of the rich ladies.
"Mid-range model."
"Jian Jia's selling price is 80,000.”
Gu Bai announced the price.
This price was basically the price of a top-tier luxury brand's flagship clothing.
Although it could be sold at a higher price.
However, the mid-range models were sold in large quantities. If they were too expensive, it would definitely affect sales and profits.
...
After discussing the basic style and the mid-range model.
Then, it was the high-end models.
literally.
High-end refers to high-end private custom-made clothes. Tailors would tailor clothes for customers one-on-one and customize exclusive clothes according to their preferences.
The earliest Haute Couture was exclusive to the nobles. They had enough aesthetic, financial, and energy to hire tailors, provide creativity, and collect materials from all over the world to meticulously complete a piece of clothing.
Now.
Haute Couture had long become an area where major brands competed for the right to speak in fashion.
If a brand didn't have its own haute couture clothing line, it wouldn't be considered a luxury brand.
According to Gu Bai's understanding.
Many of the branded haute couture lines were losing money year after year.
That's right.
Most of the high-end custom-made clothes that cost tens of thousands or hundreds of thousands were lost. The only exception was Chanel, the leader of women's clothing.
This was because the high-end couture had hand-made products, piled up rare materials, hired designers, recruited fashion models, held expensive catwalks, and had been widely publicized by the media.
The cost of this process was astronomical.
But even so.
High-end luxury brands would also try their best to compete with high-end products because high-end products represented the brand image.
Haute Couture might not be able to sell many pieces.
However, it could bring a huge amount of traffic to the ready-to-wear line, leather bags, perfume shoes, lipstick, and colorful clothes. Simply put, it could be used to bring goods.
Many girls had watched Dior's fashion show and bought a 200-yuan Dior lipstick in the end.
"Haute Couture."
"I've already finished it, and it will appear at the finale of 'Woman 30'. Everyone, take a look first.”
Gu Bai took out a design.
High-end clothing.
It wasn't the usual attire, but the attire for attending a party or a ceremony. It was so memorable that it would be remembered many years later.
As for daily wear, many haute couldn't wear it at all.
Chanel couldn't be washed or dry-cleaned. It would be very embarrassing if it got dirty. It could only be placed in the closet every day and worn on important occasions. It was very delicate.
Jian Jia's Gao Ding.
Naturally, he wanted all of them!
It could be worn daily and could also be used to attend ceremonies, which required a lot of design.
"Eh?"
"This is?"
Aunt Liu took a look at the design blueprint, her eyes widened, and her small mouth opened wide. She could not help but let out a soft gasp.
It was still designed by chanel style.
However, the overall design was more fitting. The shoulders, waist, and legs were all tight-fitting, emphasizing the beauty of a woman's curves.
It was matched with simple elements such as diamonds, gold thread, and embroidery.
The waist was decorated with a diamond belt, and on the middle buckle, there was a logo made of broken diamonds, which read " Emperor Riding Six ".
And the most stunning thing.
It was the shoulder design of the entire set of the Look, which was a single-shoulder design.
The collar and shoulders of the clothes were horizontal, like a piece of clothing. The upper part of the chest was cut off with a knife.
Half of the upper arm, shoulder, collarbone, neck, and cleavage were arranged in a horizontal line, which could maximize the charm of the owner of the dress.
This design was very bold and avant-garde.
Especially when…
The silhouette of chanel style was a combination of a jacket and a suit. For such a formal style of clothing, it would really be difficult to withstand the sudden appearance of a shoulder.
The intellectual and wealthy aura of a rich socialite collided with the impact of a straight shoulder. From a design point of view, Aunt Liu could not help but clap her hands and praise it, exclaiming that it was a genius work.
However...
She was still a little worried.
Would there really be a rich lady, socialite, or noble lady who would dare to wear such clothes?
" From a traditional perspective."
"The rich and noble ladies naturally wouldn't wear such an avant-garde off-shoulder design.”
" But that's just a traditional concept."
"We, Jianjia, are never a conservative brand. We will not follow the fashion defined by others. What we want to do is to define and lead the fashion of the masses.”
Gu Bai said word by word.
This book comes from：m.funovel.com。