Jia Hu City.
Jiangnan Tannery.
The boss, Chen He, was in his forties. His head was shiny, and he had his legs crossed. He was listening to a work report with a cuba cigar in his mouth.
All these years.
Jiangnan Tannery relied on 9.9 RMB for free shipping and also had a counterfeit bag from a foreign brand. It rose rapidly on the e-commerce platform and had an annual sales of 1 billion yuan. It had become the leading enterprise in Jiahu City.
"Oh, right."
Chen He slapped his forehead and asked,"How's the Gu family's workshop? Has it not closed down yet?"”
With Chen He's family background, he naturally did not fancy a small fry like the Gu family.
What he valued was the Gu family's land.
That piece of land had convenient transportation and a superior geographical location. Chen He had long been coveting it and had secretly made many obstacles.
Unfortunately, Liu Wanru, who was at the helm, never relented.
"Boss, I heard that the Gu family's leather workshop hasn't received any orders for half a month.”
"There's one more thing."
"I heard that Gu Bai is in charge now. In one go, he bought hundreds of thousands of calfskin from the Fur Market. It seems that he wants to break into high-end leather goods.”
The female secretary was wearing a suit and a short skirt. Her collar was very low as she replied.
"You want to be high-end?"
Chen He took a deep puff of his cigar and puffed out a cloud of smoke. The fierce-looking flesh on his face trembled."This Gu Bai, I think he's a newborn calf that's not afraid of tigers. He's a high-end person in the country, but he doesn't even know how he died!”
"This is good too."
"Only when this hothead falls will he be willing to sell the land to us.”
Chen He looked like he was waiting to see a joke.
……
Soon, a week passed.
During this week, all the tailors worked overtime to make the first batch of " platinum bags."
Even Gu Bai was not idle. When he was free, he would personally sew. His work efficiency was much higher than that of ordinary tailors.
Even so.
In a week, they had only produced 200 platinum bags.
The only consolation was that it was handmade. The texture was excellent. When he held it in his hand, it felt more like a craftsman than a machine.
Inside the warehouse.
Gu Bai and Aunt Liu checked the stock one by one.
Liu Wanru nodded her head in approval. This was the most perfect batch of goods she had ever seen in her ten years in the industry. The problem was how to sell them?
"Little White."
"The workshop's funds are tight right now, so we have to ship the goods as soon as possible." Generally, high-end consumer goods in China were mainly sold on Tianmiao and Jingxi platforms, but one had to choose between the two. Which one do you think you should choose?"
Tianmao's commission was higher, but the traffic in the west of Beijing was average.
How to choose was a problem.
"I don't choose either."
Gu Bai answered without thinking.
"Why?"
Liu Wanru was confused.
"The reason is very simple."
Gu Bai smiled and explained," The most important thing about luxury goods is the brand image. If a luxury product is placed on an e-commerce platform and placed together with a few yuan of cheap goods, it will be a fatal blow to the brand image.”
In fact.
Top luxury brands such as Hermes, LLVHH, and Chanel wouldn't consider large e-commerce platforms at all.
The second-tier brands such as Gucci and Burberry, although they entered the e-commerce market, were also strong enough.
Jianjia was a brand new brand.
The first step was to rely on platinum bags to enhance the brand's image.
Once the brand was established, high-end customers would spend a lot of money and continue to pay for the brand.
E-commerce.
He definitely wouldn't consider it for the time being.
"Then what are you going to do, Xiao Bai?" Aunt Liu nodded, seemingly agreeing with Gu Bai's idea.
"Let's start with a small physical store." Gu Bai said.
In this life.
Gu Bai's parents had left him a lot of assets over the years. In addition to this workshop, there were also two commercial houses, an apartment, and three shops in the city.
One of them was located at the bottom of the commercial district. It was in a good location and was currently vacant.
Gu Bai took out 200,000 yuan from his private savings and had already arranged for someone to renovate it.
"A small shop in the business district."
"For the time being, it will be named Jianjia Studio. It will be responsible for selling platinum bags to the public. Aunt Liu, you will be in charge of this.”
Gu Bai told him his plan.
Jia Hu City was close to the economic center of Hai Du City. There were often wealthy tourists from Hai Du City who came to visit. They were the target customers of this small shop.
……
A few days later.
In the prime location of the business street, a small shop called " Jian Jia Studio " opened.
The store wasn't big, with only two rooms.
However, the renovation was very avant-garde.
The glass facade, the furniture made of natural stone, and the bright crystal chandelier made the entire store look like a small crystal box.
There was an eye-catching logo above the store. Six horses were lined up in an orderly manner, their hooves fluttering as they pulled a bronze carriage with a canopy.
In a group of rustic shops.
This crystal-styled store was as dazzling as a firefly in the dark night, and it quickly attracted many tourists.
[Price: 50000 RMB]
However, when they saw the price tags on the shelves, they instantly lost their composure.
"Oh my god, this platinum bag is so beautiful!”
"But what the hell is the price?"
"One, ten, hundred, thousand, ten thousand…Damn it, 50,000 yuan for a leather bag, is this robbery?”
"That's impossible, right?"
"Boss, are you sure this price isn't in Japanese yen?”
"Even the yen is not cheap, I think the South Vietnamese shield is more like it!”
"This price is an insult to the intelligence of primates!”
"Do you think you're Hermes? Why don't you rob someone when you're selling a bag for 50,000 yuan?”
"Is the platinum bag made of dinosaur skin? It's so expensive!”
"Boss, does your conscience really not hurt?”
" Hello, Yaoyao Ling? There's a shady shop here. It's so shady…"
In just a moment.
The first batch of customers were defeated by the high price of the platinum bag.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]