February 5th.
On the twenty-seventh day of the Lunar New Year.
Baiyun Village, at the entrance of the supermarket.
Song Xu and Song Chao were sitting on a small bench, eating melon seeds and occasionally gossiping.
Both of them were employees of the Baiyun car factory.
It was almost the new year, and the factory was on holiday.
The two brothers could finally relax and enjoy the long-awaited Spring Festival holiday.
While chatting.
A brand new Baiyun ET-1 came from afar and stopped at the entrance of the supermarket.
After Ye Yifan got out of the car and saw the two of them, he immediately smiled and said,"Why are you two here?"
The three of them were around the same age and had been friends since they were young.
"Chef, did you buy a new car?" Song Xu asked curiously. Where have you been making money recently?"
Ye Yifan's father was a famous chef in the village. He was in charge of boiling water.
Song Xu and Song Chao had called Ye Yifan a chef since they were young.
"I just bought it not long ago!"
Ye Yifan nodded with a smile.
I don't pretend to be rich and noble.
as if he were dressed in brocade, going at night.
It was not easy to buy a Baiyun car that cost 428,800 yuan. Naturally, he had to drive a few laps in the village to "install" it.
"I've been starting a business for the past two years," he said truthfully."I finally made some money this year.”
"Start a business?"
Song Xu and Song Chao looked at each other in surprise.
They knew very well how capable their friend was.
He could start a business with this?
Song Chao grabbed a handful of melon seeds and handed them to Ye Yifan. He winked and said,""Chef, tell us about your business experience…"
Ye Yifan found a stool and sat down, telling him about his experience in starting a business.
"In the past two years, my father gave me 400,000 yuan, which he had saved up his entire life, to start a business.”
"I borrowed some money from the bank with all my savings to raise 1 million yuan. I opened a trendy entertainment company called White Cloud Mart.”
"The company's main business is to sell blind boxes related to fashion figures and toy models.”
"Just like that, I started the company from scratch and started operating it bit by bit. I had hundreds of employees.”
"Due to the company's good operating conditions, I recently received angel financing of 5 million yuan from Baiyun Investment Company.”
“……”
As Ye Yifan explained.
Song Xu and Song Chao now had a basic understanding of his business experience.
However, they were very curious about the blind box.
Seeing the two of them puzzled.
Ye Yifan explained in detail," Blind boxes refer to toy boxes that consumers cannot know the specific product style in advance. They have random attributes.
We put the goods into exquisite boxes, and each box has the same price.
Only by opening the box would one know what was inside. It was all up to one's luck.
Blind boxes were all about mystery, allowing customers to enjoy the moment when the answer was revealed.
Our company, White Cloud Mart, is the first company to launch a trendy toy blind box.
After the blind box was completed.
While we sell the blind boxes online, we also place the blind box vending machines in shopping malls, cinemas, game halls, and other places for customers to buy.
This business model was highly sought after.
Later, many companies scrambled to follow suit.
There were already blind boxes for cell phones, sneakers, cosmetics, smart devices, snacks, and so on.”
Hearing this.
Song Xu and Song Chao nodded in realization.
The idea of the blind box was very good.
It was a gamble.
From a business perspective.
Customers frequently drew blind boxes, which would eventually become addictive and empty the pockets of young people.
"Chef, the creativity of the blind box is very good," said Song Chao.
However, in order to make a profit, a company must have a profit line.
In this way, many customers would not be able to draw a satisfactory blind box.
As time passed.
The sales of the blind boxes would decrease.”
"That's right!"
Ye Yifan smiled and nodded,"I want to sold well the blind boxes."
He had to place more than the actual value of the product in the blind box so that every blind box was profitable.
Only in this way would the blind box economy prosper and set off a craze for blind boxes.”
"Wouldn't the blind box project suffer a loss?”
Song Xu said without hesitation.
Ye Yifan shook his head and said,"Actually, I won't lose money."
Whether the blind box was profitable or not did not depend on the price of the shop, but on the actual cost of the shop.
Let me give you a simple example.
Japan had a Gundam model called the Perfect Assault Gundam.
This model was sold at 1250 yuan in Bandai's official flagship store and 775 yuan in the official Taobao store.
And our handmade blind box is priced at 600 yuan.
Think about it, if a customer opened a Perfect Assault Gundam priced at 775 yuan from a 600 yuan blind box, they would definitely feel that they had made a huge profit.
But in reality?
This Perfect Assault Gundam was only sold for 525 yuan in China…
In this way.
The blind boxes we sold not only earned a profit of 75 yuan, but also made the customers feel that they made a profit!”
"I see!"
Song Xu nodded. He finally understood the mechanism behind the blind box.
Ye Yifan continued," Every product under our company, Baiyun Mart, has signed a strategic partnership with a famous designer to open up trendy toys with content.
It is precisely because our blind box focuses on product content, product quality, product design, and can also provide emotional value to users.
Only then could Baiyun Mart rise rapidly and become the first company to enjoy the economic dividends of the blind box.
After the new year.
Taihu New City will launch a Baiyun Mart concept flagship store.
In terms of online sales.
We have already launched a trendy toy community e-commerce platform, and we have also entered the platforms such as Take Out the Bag, Beijing Winter, and Pin Pin Look. It has been widely sought after and praised by consumers.
After all the customers opened the blind boxes, they felt that it was worth it.
At the end of February, we will hold the first large-scale fashion toy exhibition in the country in Sucheng.”
"Hiss!"
Song Xu and Song Chao couldn't help but gasp.
No wonder the ancients said.
After three days of separation, you should look at me with new eyes!
Two years ago, Ye Yifan was just an ordinary person like them.
But now…
Ye Yifan's business was impressive and had already pulled far apart from them!
……
After a long while.
"Chef, how did you come up with the idea of making blind boxes and trendy figurines?" Song Xu asked.”
"Xiao Luo was the one who said the concept of a blind box!”
Ye Yifan did not hide anything and said truthfully,"My dad is the best cook in the village. During the new year in 2014, he was invited by the Xiao family to cook a banquet.
At that time, he was cooking and heard some of the Xiao family's conversations.
It should be Shen Li or Jiang Yingxue who asked Xiao Luo which direction he should choose to start a business.
Almighty Xiao Luo mentioned the blind box economy.
He said that as long as there was a product with good content, everything could be blindly downloaded!
When they returned home.
Dad talked to me about this.
I had an idea and decided to use trendy figurines with good content to develop a blind box economy!”
At this point.
Ye Yifan sighed with emotion.
Bike-sharing and power-bank sharing were all Luo Shen's ideas.
Even though I heard it from my dad, I could clearly feel it.
Hearing a single sentence from Luo Shen was better than reading eighteen years of books!
You should have heard of a famous charity event in the financial world called the Barffet Lunch.
As long as he spent a few million dollars, he could have a meal with the stock god, Baffet.
The content of the lunch conversation ranged from stock selection standards to life philosophy to celebrity gossip.
Many people who had lunch with the stock god had a feeling that a conversation with him was better than ten years of reading.
If Luo Shen was willing to hold such a charity event.
I'll definitely be the first to sign up. I'm willing to sell everything!”
As soon as he finished speaking.
Song Xu and Song Chao looked at each other in surprise.
Ye Yifan's evaluation of the Goddess of Luo was even higher than that of the God of Stake, Baffet. It was really unbelievable!
……
Next.
The three of them chatted for a while.
Of the three of them, one was a rising star, and the other two were factory employees.
They didn't continue the conversation for long.
Song Xu, who really couldn't find a topic to talk about, said in a daze,"Chef, you can look for me the next time you buy a Baiyun car. I have a 5% discount for employees. It can be 20,000 yuan cheaper!”
"Uh…okay!"
Ye Yifan smiled and nodded.
At this moment, his heart was filled with ridicule.
Why was it that a single sentence from the Goddess of Luo could enlighten people?
However, his friend's words gave him the feeling of " well said, don't say it next time ".
You just said that after buying a new car.
Brother, where did you go earlier?
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]