Let's See What The Li Brothers Do!
Li Yiren took up his post early.
Of course, before that, he still needed to meet his uncle, Li Changfeng.
After learning about Li Yilian's thoughts and plans, he personally called Li Yilian to him and asked him about his next plan.
"What I need to integrate is not just a small Black River winery, but the wineries in the entire three eastern provinces!”
Li Yilian had no choice but to spend some time talking to his uncle, Li Changfeng.
"First, the cold weather in the three eastern provinces is already very popular. It's freezing cold, so it's inevitable to consume alcohol!”
" Secondly, there is a very interesting phenomenon. The domestic brands that want to succeed in the Chinese market all started from the 'Three North' market, which is the Northeast, North China, and Northwest. It was probably because these three markets were vast and had a large population. The people's income was not high, their temperament was upright, and their consumption mentality was not mature. They were suitable for daily consumer goods that were cheap, of average quality, and in high demand.”
" Relatively speaking, domestic products that are in the initial stage of accumulation and creation are just suitable for the consumer demand in these regions. Third, and more importantly, they will not encounter the coverage and impact of international brands.”
Li Yilian smiled and continued," Today, I can say without exaggeration," Those who get the three north will become vassals, and those who get Beijing and Shanghai will get the world." This is still a time-tested law of competition in the Chinese market.”
"Heihe City is directly next to Changbai Mountain. This is also a good publicity point. My plan is to name the new wine after Changbai Mountain. The main focus is on cleanliness and environmental protection!”Li Yilian smiled and quickly said,""I believe that the domestic wine market is definitely not a problem!”
"As for advertising, I have my own ideas. Right now, the advertising effect is mainly focused on the media. One is Central TV, and the other is the degree of participation with the citizens!”
If it wasn't a big problem, in 1993, the Confucius Family Banquet Wine would have started to advertise on Central TV. Then, it would have gone from a local winery to a well-known brand in the country.
Then, it was Qin Chi.
Before he became the king of Central TV's bidding, Qin Chi's annual sales were only 40 to 50 million yuan. However, after he became the king of Central TV's bidding, his sales had increased by at least ten times.
However, neither Qin Chi nor the banquet had completely stabilized their market. Although they had obtained a huge amount of traffic, it had only been one or two years. They had not turned this traffic into their basic disk or their basic users.
Unlike Moutai, even in 2023, it was still the pillar industry of your family.
Li Yilian's idea was that he could also create cold technology.
There was no difference between heaven and earth!
"The weather is cold, and there are many people drinking in the northeast. It is obviously wise to integrate all the wineries.”Li Yilian continued," The last question is Da Mao. Da Mao's family is also addicted to alcohol. Heihe City is adjacent to Da Mao. We can sell Da Mao alcohol and canned food!”
"It doesn't matter even if Da Mao can't come up with money. We can get Da Mao to exchange things for it. Not long ago, wasn't there someone who used canned food to exchange for a plane? I think we can make good use of this and get Da Mao to exchange more resources for our products!”
Li Changfeng pondered for a moment and then said,""You can try. If you want to integrate the alcohol industry in the northeast, I'll hold a meeting to discuss it. Now that the state-owned enterprises are about to transform, you can also use it as a pilot!”
At this point, Li Changfeng paused slightly and continued,"As for the car factory you mentioned, the country doesn't allow private companies to produce cars for the time being. You can start with the wine. If you can do it well, I can convince the others!”
"No problem!" Li Yilian laughed.”
Li Changfeng also knew that his eldest son had occupied the political resources of the third son's family. Therefore, if he could compensate the third son's family, he was willing to do so.
Li Yiren went to Heihe City in advance to consolidate the alcohol resources in the northeast.
If he did well, it would be very good for Li Yiren's future.
Of course, the benefits to the Li family were also sufficient.
The cake was big enough for everyone to have a bite, so there was naturally no need for internal strife.
The National Day ended.
Li Yiren took up his post.
The two brothers went straight to the northeast and came to Heihe City.
"F * ck, it's so cold!"
After getting off the plane, Li Yilian couldn't help but exclaim. On the other side, Li Yiren couldn't help but shiver.
His physique was completely inferior to Li Yilian's. The cold air hit him and he sneezed.
It was already very cold in the northeast in October.
Not long ago, there was a heavy snowfall. However, Li Yilian adapted very quickly. After a little adaptation, his body could withstand it, while Li Yiren had to put on clothes one by one.
Looking at Li Yilian's physical strength, Li Yiren couldn't help but secretly envy him.
His younger brother's physical fitness was extraordinarily strong.
Next, it would depend on the methods of the brothers, Li Yilian and Li Yiren.
This book comes from：m.funovel.com。