Chapter 35-King of the Auction!
It was definitely profitable to invest in Romance of the Three Kingdoms.
The overseas copyright of the Old Three Kingdoms was an astronomical figure.
However, the Old Three Kingdoms was also considered the last of its fame. From then on, the army could no longer casually come out to film. It was almost impossible to create a large-scale scene.
Li Yilian didn't like the New Three Kingdoms.
Come to think of it, the Old Three Kingdoms really did have quite a few beauties.
There were two people who left a deep impression on Li Yilian. One was Chen Hong, who played Diao Chan. Later, in order to protect Chen Kai's brother's thigh, she had a scheming match with Ni Ping.
The other was He Qing, who played Xiao Qiao. In addition, He Qing also had another title. She was the only actress who acted in the Four Great Classics and became the true spokesperson of the Four Great Classics. She could be called the " number one classical beauty in the mainland."
The incarnation of Bodhisattva Lingji in Journey to the West, Xiao Qiao in the Three Kingdoms, Master Li in Water Margins, and Qin Keqing in the movie version of Dream of the Red Chamber.
Basically, Li Yilian had only thrown in the money, and the rest was up to Central TV to choose their own cast.
With the classic level of the Old Three Kingdoms, there was no need for him to interfere at all.
It was nothing more than interacting with a few beautiful women.
The main reason why he invested in Journey to the West and the Three Kingdoms was to insert advertisements into them.
To maintain the popularity of the product for a long time, they had to insert some small advertisements and shoot some videos in the popular TV series.
As long as the TV series was popular enough, there would be no need to worry about the sales of alcohol.
In addition, Li Yilian also obtained the copyright. For example, if he wanted to build an amusement park one day, he could use part of the scenery of Journey to the West or the Three Kingdoms.
Are you saying that the Three Kingdoms and Journey to the West have nothing to do with the Northeast?
I didn't say that I would only build a large-scale theme park in the northeast.
……
……
At this moment, Li Yilian was discussing a collaboration with Central TV.
At that time, the person in charge of Central TV's advertising and information department was a strong woman named Tan Xisong.
During her tenure, Central TV's annual advertising revenue jumped from less than 1 billion yuan to more than 4 billion yuan, and it established Central TV's status as a giant in the domestic television media industry.
Of course, Tan Xisong's trump card was actually nothing much. She had just taken out Central TV's primetime slot for a national bidding, and she had even prepared a golden crown for the company with the highest bid: The king of bidding.
Tan Xisong had already thought of this, but he was not prepared for it.
Li Yilian personally found Tan Xisong and asked her to quickly implement this idea.
His eyes were not on the three northeastern provinces, but the entire country.
Tan Xisong naturally knew Li Yilian's identity, so he was quite polite to Li Yilian.
"This time, I will offer 30 million. As for next year, I will offer an even higher price!”" Director Tan," Li Yilian smiled." I think this matter shouldn't be a big problem for you, right?"”
Tan Xisong immediately said," It's not a big deal. It's not a big problem. It's just that…it's too urgent!"”
"Time waits for no one!" Li Yilian shrugged and said with a smile,""I originally planned to come to you earlier, but I was too busy!”
Tan Xisong liked Li Yilian's attitude towards him. With his family background, there was no need for him to be so polite to him. However, this guy was really comfortable with his words.
60 million yuan, and he would be able to secure the advertising spot in Central TV's primetime slot for the next year.
The most important thing was to create a commotion.
Tan Xisong also hoped that Central TV would be able to make a profit. When it came to making money, naturally, the more the better. As long as they earned enough, they could better showcase their abilities, right?
However…
By doing so, they were actually slowly reducing Central TV's authority. Since it was for money, then could some brands also be branded as national brands?
However, Central TV's internal reform was already a trend, and this was not something that Li Yilian could stop.
This time, if it weren't for Li Yilian, the winning bidder would not appear until 1994.
At that time, Tan Xisong personally went out to visit heroes from all over the world and spread out invitations to bid for heroes. She set the date of the tender meeting on November 8th every year, which was the homonym of "to send", and the location was at the Media Center.
Tan Xisong, who was a reporter, was obviously someone who understood the national character very well.
She carved out a huge bullring and hung a laurel crown on a flagpole next to it, then put all the ambitious Chinese entrepreneurs into it.
It had always been a man's most glorious dream to become the king and win the championship, not to mention to win the attention and applause of the whole country with a huge amount of money under the watchful eyes of the public.
This was especially so for China, which had just experienced a storm-like market surfing. In the new era of wealth creation, a large number of successful companies and entrepreneurs were born.
For the first time, the entrepreneur community was recognized as the most important community to create social miracles. On the one hand, the possession of wealth inflated people's desire for glory; On the other hand, companies that had completed their initial accumulation in the regional market were eager to open the door to unify the world.
The wind and clouds met, and the situation made it so. Tan Xisong threw out the crown of the champion in time, like throwing a embroidered ball in a group of hungry people who were looking up.
And now, Li Yilian had asked Tan Xisong to come up with the king of bidding two years in advance. The first king of bidding would naturally be him, not just the first, the second, the third, and even if Li Yilian wanted to, with his wealth, he could directly contract ten times.
However, there was not much meaning in doing so.
Not bad, three consecutive terms, that's about it.
The two of them had a very pleasant conversation. Li Yilian stretched his muscles and said with a smile,""If it's not a big problem, let's sign the contract. I'll pay 30 million!”
"President Li, I hope you can earn enough money next year!" Tan Xisong said.”
"I'm just trying to get some benefits for the people of the northeast!”Li Yilian smiled and continued," It's a piece of cake whether I make money or not!"”
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