Chapter 38-Making a Big Joke!
Wang Jinhong was really full of hesitation now.
He had carefully studied Li Yilian's methods. To put it bluntly, it was nothing much. It was just advertising.
Wasn't it just advertising?
If Li Yilian could advertise, why couldn't he?
Then, Wang Jinhong took the initiative to contact all the television stations in the three eastern provinces to promote his wine. However, Wang Jinhong soon realized a problem.
Prime-time advertisements were basically taken care of by Li Yilian.
The advertisements on the provincial and local channels in the three eastern provinces had already been bought by Li Yilian. Wang Jinhong could only choose non-prime time slots.
Therefore, Wang Jinhong could only choose non-prime time.
However, just as Li Yilian had speculated, Wang Jinhong did not know what packaging was, nor did he know what brand name was. He thought that Li Yilian's means were just advertising.
Who knew that Li Yilian's main drink was a ginseng, which was mainly used to maintain health? Other than that, the bottle, the design of the advertisement, the packaging, the slogan, and so on.
Li Yilian had carefully planned all of this.
A simple advertisement could be popular for a while, but that was all.
In this crazy era, the country had once produced a large number of divine water that claimed to be able to cure all diseases, such as the three stalks, the Sun God, and the Ant God. But in the end? Didn't he still disappear completely?
Although Li Yilian could be said to be very radical when it came to publicity, he was relatively conservative when it came to bragging.
One of the drinks was called Jixi Fine Wine. Just from the name, it revealed a strong perfunctory taste. If this could become popular, it would be a f * cking miracle.
The second was production management.
If these things were not internally rectified and reformed, they would not have any competitiveness at all.
The other television stations might not give Jixi any face.
On the one hand, Li Yilian gave them a lot and signed a long-term cooperation agreement. On the other hand, the wine sold really well.
Then, Wang Jinhong used his administrative connections to force Jixi TV Station to cut off Li Yilian's advertisement and specifically advertise Jixi wine.
Li Yilian was still busy preparing for the Spring Festival.
For this year's Spring Festival Gala, Li Yilian was the biggest sponsor. This year, Central TV's champion was Li Yilian. It could be foreseen that once 1993 came, his Changbai Mountain would definitely be sold for an astronomical figure.
According to Qin Chi's standards, Li Yilian would feel sorry for himself if he didn't get two billion yuan this year.
……
……
He had to admit that the advertisement for Jixi Fine Wine had a certain effect.
However, they soon encountered an awkward situation.
short supply
The shortage did not mean that the wine was selling well, but that there were 10,000 orders on the market, but in fact, less than 2,000 bottles of wine were produced.
The advertisement was done, the publicity was done, and the people were even willing to give it a try.
However, the most embarrassing thing was that the wine was not produced.
They couldn't produce wine, and they didn't even have a bottle.
"Bang!" Wang Jinhong slammed the table angrily and said through gritted teeth,""How could this be? Isn't it embarrassing? They wanted to buy wine, but in the end, there was no wine? What's wrong with you?"
Standing in front of Wang Jinhong was the winery director, Zheng Chengkang.
"Secretary Wang, on my side, the main problem is that we don't have any wine bottles. Our city can't produce them at all. If we need to produce and design this wine bottle, we still have to, still have to…"
Zheng Chengkang said carefully,""We still have to hand it over to Heihe City!"
Wang Jinhong felt suffocated. He took a deep breath and quickly said,"Then go talk to Black River and ask them to help us produce wine bottles!”
" Also, it's almost the Spring Festival," Zheng Chengkang said." I'm afraid these workers won't be willing!"”
"Tell them to work overtime!" Wang Jinhong said," We'll buy the wine very well. As long as the wine sells well, we'll be able to pay them back!"”
"But we still need to buy food!" Zheng Chengkang frowned.”
Wang Jinhong felt suffocated, unable to breathe for a long time."Why didn't we buy any food?”
"This year, the price of grain has generally increased by quite a bit!”" Changbai Mountain has bought a lot of grain," Zheng Chengkang said." They've raised the price of grain. The price we're buying is at least 30% higher than last year!"”
Wang Jinhong frowned again. After a while, Zheng Chengkang continued,"There are also the workers. These workers are unwilling to leave the factory because of the Spring Festival. Secretary Wang, I, I can't make bricks without rice!”
"I know!"
Wang Jinhong pondered for a moment and slowly said,""I'll give you five million. Before the Spring Festival, hurry up and produce the wine!”
"No problem, no problem!" "I'll arrange it right away!" Zheng Chengkang said quickly.”
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