Rebirth: Starting from a Liquor Merchant
12 The sales strategy of encircling the city from the countryside!

Zhou Wu

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When Yang Fan returned to school, he was faced with the mid-term exam.

There was no beautiful big-breasted teacher, nor was there a beautiful female deskmate.

In his previous life, he did not have many regrets in high school.

The only pity was Han Xiaoxiao. Her breasts were really big, but the two of them were not in the same class.

When the form teacher, Zhang Dezhi, saw Yang Fan, Yang Fan clearly felt that this old man had a belly full of words, but in the end, he was suppressed in the bottom of his heart and did not roar out.

Then, during the exam!

Yang Fan felt as if he was cheating. With just a simple glance, he roughly knew the solution. Moreover, the most awesome thing was that it was not a solution.

At the end of the exam, Yang Fan realized that only one-third of the time had passed.

Then, Yang Fan simply wrote it again with another solution.

……

He had to admit that the life of a top student was boring and monotonous.

Just as Yang Fan was taking the exam, the Yang family's generals were also officially released.

Following that, the group of salespeople that Yang Fan had carefully nurtured immediately began to walk the streets and alleys, going deep into the various villages and starting to promote the Yang family generals.

On the whole, the price of the Yang family generals was expensive.

One had to know that most people's salary was 600 yuan a month, and the price of the Yang family's generals was around 50 to 60 yuan.

At this price, he would grit his teeth and buy it.

But why should I buy your wine?

In the beginning, no one cared about this. However, when these sales started to go through the streets, a mysterious rumor appeared.

The Yang family's generals could strengthen one's yang!

It was as if a stone had been thrown into a calm lake, and countless ripples immediately appeared.

Legend had it that during the Song Dynasty, there were eight sons of the Yang family.

They were invincible on the battlefield, and they created a unique wine. It was the Yang family's generals. Didn't you see their wife and concubine, Chen Qun? It was because they had drunk this wine.

Commoners often liked things that were easy to understand.

Soon, the sales of the Yang family's generals began to increase rapidly. Men hoped that they could do it, and they hoped that they could do it very well.

It was a common story, coupled with the salespeople's deceitful mouths.

Very soon, the Yang family's generals began to sell like hotcakes.

At night!

After Yang Fan's exam ended, Yang Hong said with a smile,""This year, Yangge Village came to our house to order wine. A total of fifty boxes! Fifty boxes, twenty bottles in a box, more than a hundred bottles. The last time he had ordered wine, he had barely made it. It was three days ago, and he had only ordered five boxes. Now, the price had increased by ten times!”

"This number is still too little!"

Yang Fan shook his head slightly and then said,"" It's far from enough. The village still has the ability to consume. There are at least 4,000 people in Yangge Village. According to the calculation of one-tenth of the population, drinking one bottle a month would require 400 bottles. Moreover, some people drink more than that!”

Speaking up to this point, Yang Fan continued,"Just wait and see. The output will be even greater in the future!"”

"Dad, I'll give you another idea. Find a few eloquent people to go to the market in the countryside and sell wine!”Yang Fan slowly said," Let them go out and sell. If it's really not possible to sell on a large scale, you can arrange a group of people to act as shills. At that time, there will naturally be people from the market who will come to our house to buy wine!"”

"Right now, all the wine in Hongshan City, and even the entire Jiangnan Province, is unbranded wine. What our family needs to do is, as long as we mention wine, we will think of our Yang family!”

"Yes!"

Yang Hong nodded lightly, feeling that this was a good strategy.

"The other is to go to the various villages and do one thing. Recruit people and put up slogans. The slogan is simple.”

Yang Fan quickly said," For this slogan, you can spend as much as you can. You can also pay. It's 100 yuan per person. Anyway, there's not much money!”

This was what Sanzhu oral liquid was doing.

In the inner circle, this move was known as the village surrounding the city.

In the eyes of many entrepreneurs, rural areas were a group of people with vast land and a large population. They had the most market potential, but they also had the least spending power.

Sanzhu oral liquid quickly set up its own office in the countryside and posted slogans everywhere to promote it.

He forcefully carved out a path.

However, this move later became one of the three huge systems. The big tail could not be removed, and the structure was bloated, forcefully dragging the three oral liquids to death.

Because of this, Sanzhu oral liquid had its own unique sales network. Moreover, the sales of Sanzhu oral liquid this year had already reached 2 billion, and next year it would be 8 billion.

However, Sanzhu still managed to avoid the fate of a bloated enterprise that quickly declined.

However, according to Yang Fan's idea, he did not intend to set up his own office. Instead, he would use the model of a joint store. He would choose an agent to renovate and purchase goods according to his own needs.

And this was Wahaha's trick.

With the sales channels in his hands, if the economy was not good, he could also directly cut off his wrist.

"Anyway, if you open a shop, not only can you sell our things, but you can also sell other people's things. We won't charge you a joining fee in the early stages. When the business becomes big, we'll start charging you a joining fee.

The Yang family did not want pure white wine either. In the future, they could still consider sparkling wine and cocktails. Next door was Shanghai, which was an even larger consumer market.

Of course, Yang Fan didn't plan to just sell alcohol. Hongshan City still had a pharmaceutical factory. Yang Fan also planned to attack health supplements. At least in the 2000s, the market for health supplements was very large. Even in 2016, brain platinum could still be sold for one billion a year.

For Yang Fan, he would try his best to learn what he could learn. He would let himself develop quickly if he could develop quickly.

Yang Hong slapped his thigh." Alright, I understand. This is simple!" Isn't it just painting slogans on the wall?"

"Not only the slogan, but also the stores. Someone has to be responsible for the statistics!”

Yang Fan quickly said," A business needs to be managed. We have to know where the wine sells well and why it sells well. If the wine is not bought well, why is it not selling well? We have to analyze and summarize the reasons. This is business management. Dad, you can't imagine it to be too simple!”

It was not that Yang Fan wanted to pour cold water on them, but in his previous life, Yang Fan had seen too many companies collapse.

Qin Chi, Ai Duo, San Zhu, Sun God, and even Giant.

There were many reasons for failure, but one was very common.

Four words!

Poor management!

This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]

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