Yang Fan said unhurriedly," First of all, it's the packaging of the winery. Since we've taken over the winery, we can't sell it as a three-in-one product. We have to operate it as a brand. We have to learn from Qilu's Confucius family wine!”
The wine of the Residence of Confucius?
"Xiaofan, are you planning to turn our family's winery into a brand like the Confucius family's wine?" Yang Hong couldn't help but ask.”
"That's right!"
Yang Fan nodded and slowly said,"This is not difficult!"
"Not difficult?" Yang Hong felt as if he was listening to a heavenly book.
Yang Fan slowly said,"The wine of the Confucius residence is actually just like that. However, its packaging is very good. Moreover, it is good at operating its own brand!"”
Since 1993, Feng Dapao's " Beijinger in New York " had become popular all over the country. Confucius Family Wine found an opportunity and then invited Wang Ji, who had a background in the United States, to be the brand spokesperson.
After that, he made a rather good advertisement. In a romantic evening, an airship flew over, and the returning Wang Ji hugged her loved ones. In the ancient luxurious living room, an old man with a white beard took off the word " home ". The appearance of the Confucian family's wine, coupled with the voice-over," Confucian family's wine, let people add " pushed the atmosphere to a climax.
Later, Ji Changkong learned from it and directly made Qin Chi Wine Industry famous.
"Then tell me, what should we do?" Yang Hong asked.
"First of all, the name of our wine has to be domineering and catchy!”Yang Fan slowly opened his mouth and said,"As for the name, I've already thought of it. I'll call it the Yang Family General!"”
"Yang family's generals?"
Hearing this name, Yang Hong could not help but be slightly stunned. Then, he said,"This name is not bad!”
Yang Fan continued," Of course it's not bad. The Yang family is famous. Dad, your next task is to find someone to design the trademark and register it. There's also a problem. The bottle has to be changed. It can't be packaged in three noes. At the very least, the packaging has to look high-end and classy!”
Speaking up to this point, Yang Fan paused slightly and continued,""Dad, have you ever thought about how much this bottle of wine costs?”
"This?" "Ten?" Yang Hong whispered.”
"Just for this packaging, 50 yuan is no problem!”Yang Fan slowly said,"We can divide it into three grades. Small, medium, and small. Small bottles cost 30 yuan a bottle, medium bottles cost 45 yuan, and large bottles cost 60 yuan!"”
Speaking up to this point, Yang Fan slowly opened his mouth and said,"Of course, this is the retail price. In fact, our ex-factory price and wholesale price are still a little cheaper. No matter what, we have to give these merchants some profit. They can earn some, and we can earn some from our wholesale price.”
Yang Hong felt that his brain was not enough. He could not help but say,"Son, aren't you thinking too much? Where is the market now?”
"That's why I said!" Yang Fan looked at his father and then slowly said,"This is your limitation. We're not afraid of too much wine, but we're afraid of too little. Let me ask you, what's the special characteristic of our wine?”
"What other characteristics can wine have?" Yang Hong couldn't help but frown.”
"If there's nothing special about it, why would anyone buy our wine?”Yang Fan spread out his hands and slowly said,"If I drink other people's wine, it's wine. If I drink our own wine, isn't it wine? What's the difference? Why should he drink our wine?”
Yang Hong couldn't help but frown. It really made sense.
Yang Fan continued to speak,"Therefore, our family's wine must have enough characteristics to be remembered!"”
Speaking up to this point, Yang Fan paused slightly and continued,""As for the characteristics of our wine, I've already thought about them. First of all, the taste is strong, overbearing, and fierce. Our wine is called the Yang Family's General, so it has to have a unique taste. Besides, I don't really understand. Dad, can you ask someone if it's possible to add some wolfberries, American ginseng, and other things into the wine to have a nourishing effect?”
Yang Hong nodded and continued," What you said makes sense. I'll ask someone in the next few days!"”
Yang Fan continued,"In addition, there's another characteristic!”
"What other characteristics?" Yang Hong was stunned for a moment.”
Yang Fan said indifferently,"It's an aphrodisiac. Long-term consumption can nourish the yin and kidney. It can be used seven times a night!"”
Yang Hong's eyes almost popped out of their sockets. Even his mother, Zhou Yun, could not help but look at her son in surprise. She muttered in her heart that her son had really grown up.
"Well, our wine doesn't have this effect!”Yang Hong couldn't help but ask.
"Our wine doesn't have this effect. As long as the people believe it, it's fine!”Yang Fan smiled and continued," Of course, we can only promote this effect in secret. We must not put it on the surface. Moreover, the more mysterious it is, the better!"”
The reason why they couldn't be exposed was simple.
In the future, the country would crack down on false advertising. Many companies were fined by the country because they promoted false medical effects. In fact, it was easy for the government to deal with the fine.
The key was that the domestic media could torture you to death once they caught hold of a weak point.
When you were awesome, the domestic media would be your bootlickers and brag about you brainlessly.
As long as you showed the slightest sign of defeat, the domestic media would trample you to death. No matter how much they praised you in the past, they would now kick you when you were down.
Qin Chi, Sun God, Sanzhu, and Giant were all killed by the domestic media.
Yang Fan also had to take precautions now.
These shameless bastards were born to be bootlickers and hungry wolves.
Whether it was now or in the future, they were all beasts.
"Son, how much do you think we can earn in a year if we follow this pace?”
"I'm not too sure about the specifics. It's still the explosive period of the industry!”Yang Fan slowly said,"Everything still depends on the market!"”
At this point, Yang Fan paused slightly and looked at his mother Zhou Yun."Mom, you have to grasp the financial power of our family well. I'm going to recruit some college students. On one hand, they'll be in charge of sales, and on the other hand, they'll be in charge of accounting.”
This was not a problem!
Zhou Yun nodded while Yang Fan slowly said,""Okay, that's it for now. I'll make a rule for the employees in the next few days. We can't be too polite to these people!!”
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]