After handing the phone to Feng Tao, Tang Tian once again focused on the park in front of him.
The area of the park was not large. After Aston Martin became a wholly owned subsidiary of Ford in 1994, Ford not only provided financial security to it, but also provided it with Ford's technology, manufacturing, and supply systems around the world, as well as support for the design and development of new products.
However, the scale of the headquarters did not expand. It was only replaced with more advanced production equipment. In fact, it did not have much of an impact.
Because Aston Martin's manufacturer used a large number of British luxury cars to produce by hand, the production capacity had always been very low. It was rumored that it took eight days to produce a car, and the production equipment was not highly automated.
Tang Tian was a little disappointed. At least, he did not see any elements of Aston Martin that could sweep the world.
"Dr. Ulrich Bates."
"What do you think?"
After scanning the area, Tang Tian's gaze fell on the middle-aged white man beside him.
Ulrich Bates had been the CEO of Aston Martin since 2001 and had been the president for 14 years.
Whether it was his understanding of Aston Martin or his operations, he had the absolute right to speak.
“boss！”
Ur Richie Bates maintained a respectful attitude toward the eastern youth before him. He replied gently,""As a race car."
"Our advantage has always been our powerful engine, which has been the case since 1958.”
"However, this has changed since 2001. We need a more powerful engine.”
"Otherwise, our business will decline even more.”
“NO！”
Shaking his head slightly, Tang Tian said meaningfully,""The engine can become the core of a car, but it can't control the operation of an auto company.”
"The Aston Martin's predicament is not just the engine. It's a failure in general.”
"Even Rolls-Royce has started to release mass-produced cars. Why are you still wandering in the narrow field of racing cars?”
He knew that since 2001, the Aston Martin V12 engine was essentially a combination of a pair of Ford Duratec V6 engines. This kind of inferior product was certainly not able to win the favor of the track sports car industry.
But how many cars could the entire race car industry digest in a year? Hundreds, thousands? Could this support the operation of a car brand?
Aston Martin wasn't the leader in the race track sports car industry. Ferrari was. Its competitors were top sports car brands such as Koenigsberg, Pagani, Lamborghini, and Sibel. Staying in this field was the most stupid thing to do.
“boss！”
"We"
Ur Richie Bates seemed to want to defend himself, but he was stopped by Tang Tian before he could continue.
Tang Tian stared at the middle-aged man with his sharp eyes and said,""Listen, mate."
"I'm a businessman, not a racer. I don't care what Aston Martin can achieve on the track.”
"I spent 850 million USD to buy this brand. The first thing I have to do is to keep it alive, do you understand?”
Thud!
Ur Richie Bates's expression suddenly changed, and he turned a little pale.
Tang Tian's straightforwardness and pressure made the CEO of Aston Martin feel a little suffocated.
From this young Eastern youth in front of him, he did not feel naivety, but the ruthlessness of a business tycoon.
At this time, Tang Tian waved his hand and continued,""Since you don't have any ideas, let's hear what others have to say.”
" Dr. Andy Palmer."
“yes,boss！”
A determined middle-aged man in a suit and leather shoes who had just walked into the park immediately attracted the attention of many Aston Martin executives.
Ulrich Bates recognized Andy Palmer at a glance. He was a PhD in engineering management, the second-in-command of the world, and the senior executive vice president. What Andy Palmer said next shocked him.
“boss！”
"I think to change the current situation of Aston Martin, we must change the category.”
"Mercedes-Benz, BMW, and Audi are the best examples. Only high-end cars are suitable for the masses.”
"Aston Martin can continue to produce sports cars, but it can't just be a limited edition custom-made model. It must be transformed into a mass-produced model.”
What was that?
Upon hearing this, Ulrich Bates could no longer calm down. He blurted out,""We don't have any experience in producing cars.”
If racing cars and sports cars were of the same origin, then the gap between cars that focused on comfort and the former was very deep.
"That's not a problem."
Glancing at him, Tang Tian said lightly,""A few days ago, I bought a car at the Yanjing auto show. It's a Bentley GTL.”
"Bentley internally calls this car the new coupe model, which has both the appearance of a sports car and the interior of a sedan.”
"Do you know its price? Including customs duties, it was equivalent to 780,000 US dollars.”
"Hiss!"
Both Ulrich Bates and Andy Palmer gasped.
This price was almost comparable to the price of some of the world's top sports cars. It was really shocking.
"In March, Bentley sold no less than 100 cars in China alone.”
Tang Tian stretched out a finger and waved it in front of the two of them.
"Gulp!"
The two executives of the British car companies could not help but swallow their saliva.
The profit margin of mass-produced models like this far exceeded that of custom-made models. With 100 Bentley GTCs, Bentley made at least 30 million US dollars.
One had to know that Aston Martin's annual profit probably wouldn't even reach this figure.
"Last year, the sales volume of Toyota in China soared from 183,000 to 308,000, a year-on-year increase of 68%.”
"GM sold 876,700 vehicles in China, up 32% from last year.”
" Volkswagen's sales surged by 24.3% to 711,000 units.”
"Audi sales increased by 39% compared to the previous year, surpassing 80,000 units for the first time. Mercedes-Benz 21200 units, an increase of 32% compared to the previous year. BMW 36357 units, an increase of 51.3%. Jaguar, Land Rover, and Volkswagen climbed to 10914, an increase of 60%.”
"The future of the world lies in the East, and the future of the East lies in China.”
"As the world's second largest market, China has 1.4 billion people. Every year, the GDP is constantly rising.”
"If Aston Martin wants to change the status quo and become the world's top luxury car brand, it must seize this opportunity in China.”
Tang Tian spat out data one after another, continuously shocking the two British Caucasians.
If this rate of growth continued, then China was indeed the biggest advantage for the new car market.
Immediately after.
"The British consortium wants to buy the Aston Martin, and they're willing to fork out a billion USD."”
"But why did Old Bill sell it to me for 850 million USD?”
" Because Stars Investment is a Chinese enterprise. Ford may have lost 150 million USD, but Ford will be able to earn several times or even ten times that amount from China this year.”
“.......”
Ulrich Bates and Andy Palmer were dumbfounded.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]