"A good mood is all in the taste. Ronghua Mooncake is giving you the most sincere taste of life!”
It was only the beginning of July, but the advertisement for Da Rong Hua dim sum on TV had already been replaced by the advertisement for Rong Hua mooncake.
The banners of Ronghua Mooncake were also put up in the major shopping malls in Xiangjiang City.
The banners on the roadside were also full of the slogan of the mooncake.
"I miss my family! Ronghua GuangGuang-style Mid-Autumn Moon Cake
.............
At the plaza in Cavern Bay.
The passers-by noticed that the square was very different today. It seemed like there was an event being held.
She walked over and saw a big star.
"Isn't that He Lili?"
"It's really her."
"What is she doing?"
"He's holding a microphone in his hand. It looks like he's going to sing?”
More and more passersby gathered here to listen to He Lili sing.
The floating clouds disperse, the bright moon shines on the people, the reunion is happy
, today is
the clearest shallow pond, mandarin ducks play in the water, red
clothes, green covers, lotuses bloom together
, pair by pair...
After
He Lili finished singing, everyone couldn't help but but clap.
"It's so good ~"
"As expected of a superstar"
"He Lili, another song!"”
Everyone felt that it was not enough and asked He Lili to sing another song.
Seeing this, He Lili bowed to everyone and said,"The song 'Full Moon and Beautiful Flowers' just now was to congratulate everyone in advance on a happy Mid-Autumn Festival! By the way, please support Da Rong Hua's mooncakes!”
"One more song, and I'll go buy some mooncakes."
"One more song ~, one more song!”
It was the first time that everyone had such close contact with a superstar. They felt that it was quite novel and asked He Lili to sing another song.
"Alright, I'll give everyone this song,'Song Girl from the End of the World'! Please support the Ronghua Mooncake.”
He Lili smiled.
................
On a street in the Yau-tsim-mong district of the Peninsula.
"Ronghua Mooncake, you can enjoy a 10% discount if you book a mooncake gift box from 58 stores under the Great Ronghua."
"Order our Ronghua Mooncake now. Every box you book will allow you to participate in our Great Ronghua's lucky draw. Anyone who wins will enjoy free tickets."
"Ronghua Mooncake, please support Ronghua Mooncake!"”
“.......”
The shop assistants of Da Rong Hua could be seen everywhere on the street, diligently handing out flyers.
At the same time, the streets of Xiangjiang City were filled with the employees of Da Rong Hua.
..........
New Territories Da Rong Hua Pastry Company, General Manager's Office.
"President Liu, I have to remind you that we spent nearly 350,000 yuan on advertising today!”
After Da Rong Hua was established, Li Wenfeng, the original owner of Li Ji Pastry Shop, became the current financial director of Da Rong Hua.
These days, Li Wenfeng was puzzled by Liu Peilin's crazy advertising.
That was 350,000 yuan a day!
A day's advertising fee was almost as much as the income of the Book of Rites in the past year.
There were still more than 20 days until the Mid-Autumn Festival. If this continued, wouldn't he have to spend at least 7 million yuan?
Li Wenfeng couldn't imagine the astronomical advertising fees.
Therefore, he wanted to persuade Liu to stop.
"I understand. You can leave first.”
Liu Peilin waved his hand.
"Sigh…"
Seeing that Liu Peilin was stubborn, Li Wenfeng could only sigh and leave the office.
No one could understand Liu Peilin's current mood.
He couldn't afford to lose at this point. He desperately wanted to win once!
Mooncakes were his only advantage.
Therefore, he could only win the mooncake battle during the Mid-Autumn Festival. He could not lose!
Only by winning would the minority shareholders regain their confidence and Da Rong Hua could develop further.
If the mooncake sales were not good and they lost to Gu Ji again.
Not only would his great glory be destroyed, but he would probably not be able to keep it either!
It was precisely because he deeply understood this point.
That was why he decided to burn his bridges and win this comeback.
In order to win this battle, he even pledged eight of his shops to the bank.
..............
Gu Ji Pastry Company, Chairman's office.
Pan Yingzi was reporting Da Ronghua's recent abnormal behavior to Gu Mingxuan.
"Chairman Gu, Da Rong Hua has been promoting it all over the place recently, but President Hu still hasn't moved and hasn't panicked. Now, everyone on the street is talking about Da Rong Hua.”
Pan Ying Zi said worriedly.
After working in the company for a few months, she had unknowingly developed a sense of belonging to the company.
To be more precise, Pan Yingzi had developed a good impression of Gu Mingxuan by following him around every day. Otherwise, she wouldn't have taken the initiative to sit in his arms and report to him.
"I was the one who told Sister Yan to ignore Da Rong Hua.”
Gu Mingxuan said.
"Why?"
Pan Ying Zi asked.
Everyone in Xiangjiang knew that Gu Mingxuan was the one who invented the advertising promotion model.
Pan Yingzi was surprised that Gu Mingxuan did not compete with others in advertising.
"Ah Zi, let me ask you, how many mooncakes do you think Da Rong Hua will have to sell to earn back the money from advertising like this?”
Gu Mingxuan asked.
"According to Gu Ji's calculations, the cheapest snow-skinned mooncakes are sold for 80 cents each, so there's a profit of 30 cents. The most expensive essence ham mooncakes are sold for 8.50 yuan each, so there's a profit of 3.50 yuan..."
Pan Ying Zi counted with her fingers and exclaimed,"If the advertising fee is 3 million, just selling the Essence Ham Mooncakes alone will sell nearly 1 million!”
.......
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