Long Zai Tian looked at the figure of 1.15 million yuan after calculating the revenue for April. He knew that his expansion plan had to start quickly. There was no technical content in opening a video studio. As long as someone paid attention, they would find that his store's business was good. It was just that they were not clear about the specific turnover of the store, so no one followed suit for the time being. However, he knew that the threshold of the video studio industry was low. Soon, when people saw that his store's business was still booming, Hong Kong's video rental stores would pop up like bamboo shoots after a spring rain, and he would take advantage of this time gap to open as many stores as possible. First, he would occupy the video rental market, and then slowly expand his business to record and book sales to increase his profit channels.
After Long Zaitian thought it through, he told Jiang Jianguo to look after the shop. He and his cousin took a bus back home, planning to discuss the matter of opening a branch with his seventh uncle. "Xiao Tian, Zhenbei, why are you back so early today? Have you eaten?" Seventh Uncle immediately asked when he saw the two of them.
"Seventh Uncle! I came back after eating with my cousin. I wanted to discuss something with you. Have you eaten?”
"Oh, I did. Let's talk in the study.”Mrs. Jiang shook her head.
Long Zai Tian and the other two sat down and said directly,""Seventh Uncle, Cousin, I've already calculated this month's revenue. After all the expenses, the profit is 1.1 million. I want to take the opportunity to open a few branches.”
Seventh Uncle frowned." Although business is good, isn't it too rushed to open a branch immediately? Wouldn't it be better to wait until we have sufficient funds before opening a branch?"”
"Seventh Uncle! " You see, the store's business is doing so well now. There's not much investment in opening a video store, and there's no technical content. Others will definitely follow suit. It's just that we're still waiting. I just want to take advantage of this time to occupy the market first and then expand the scope of my business. When the competition in the video rental market becomes too strong in the future, I'll have other sources of income.”Long Zai Tian explained to him.
Seventh Uncle looked at Long Zaitian. He couldn't believe that this was his little nephew. In less than two years, he seemed to have changed into a different person. Not only was his martial arts talent amazing, but he was now even able to speak and do business in an orderly manner. Since you want to do it, Zhenbei and I will fully support you. How much do you need to invest this time?”
"Seventh Uncle! Don't worry, I will do a good job and won't lose money. This will be the first step for our Long family to rise in business.”Long Zai Tian said very seriously.
Seventh Uncle didn't say anything after hearing that. He then scolded with a smile,"Don't talk nonsense. How much do you plan to invest this time and how many branches do you plan to open?”
"Seventh Uncle, we still have about five million yuan on hand. I plan to go to the bank to borrow twenty million yuan. I hope everyone will support me.”
Although Seventh Uncle was mentally prepared, he was still shocked. You opened five shops at once."
After exclaiming, he looked at Long Zai Tian's determined expression and gritted his teeth,""Alright, Zhenbei and I will support you. We'll be your assistants.”
Due to the rapid economic development in the late 1970s and the mortgage of the existing house, Long Zaitian quickly borrowed 20 million yuan from the Standard Chartered Bank. Since he had settled the funds, he did not hesitate anymore. He first bought the last two floors upstairs and used them as his office and warehouse. Then, Long Zaitian started to recruit people again. Now, he handed over the matters of the shop to his seventh uncle, cousin, and Jiang Jianguo. After nearly a month of interaction, Long Zaitian was very satisfied with Jiang Jianguo. He was serious and steady in his work, and he was not greedy for small gains. Long Zaitian planned to let him, cousin, and the other two shop assistants who performed well to be the store manager. In order to expand, Long Zaitian went to the talent market to recruit a few professional financial staff and let his seventh uncle and Sister Fang take care of them. At the same time, he also asked Jiang to write letters to his comrades in the country. He wanted to recruit more than 40 retired soldiers from the mainland. In the future, Hong Kong would become more and more chaotic, and these people might be useful.
Long Zaitian handed the specific affairs of the store to his seventh uncle and Jiang Jianguo, and the two brothers began to look around the store. A week later, Long Zaitian saw many shops that he was satisfied with, and he first bought three of them. With the experience from the previous opening, the renovation this time was much more convenient. In just a week, Long Zaitian's three new stores had been renovated. During this time, he had also contacted Jiahe, Shao's, and other production companies to prepare the required videotapes, posters, and other goods. Because they were all old friends, and he had only opened a new store a month ago, the price of decoration and purchase was lower than the previous time. In the middle of May, Long Zaitian's three new stores officially opened. Jiang Jianguo and an old employee who performed well became the managers of the new shop, which also gave the other employees motivation.
Long Zaitian was not idle when the new shop opened. He rented two more shops that he had been optimistic about at the beginning. The renovation and distribution of goods were also carried out at the same time. By the end of May, Long Zaitian's Dragon Video already had a public store. Although the locations of each store were different, the business was not bad. The worst daily revenue could reach 11,000 yuan.
In June, Long Zaitian did not expand his branch. He began to improve the system of the store and trained his employees to strengthen the control of each store. At the same time, he used his money and his relationship with Lan Sen to let his cousin visit the black and white stewards of each store block to ensure that the store was not deliberately made difficult.
Starting from July, Long Zai Tian's Long Teng Video started to expand again. By October, his Long Teng Video had 25 stores, which could almost cover the more prosperous residential areas in Hong Kong. It was only at this time that Long Zai Tian decided to stop the expansion of the stores. Now, other video halls in Hong Kong had begun to appear one after another.
Although Long Zai Tian's branch expansion had stopped, his expansion had not stopped. He now needed to expand the business content of the video hall, such as the sale of records, the sale and rental of books, and the contact of film companies to pay for the promotion of movies in the store. Fortunately, Dragon Video already had professional financial staff, business contacts, shop inspectors, and other employees. Otherwise, Long Zai Tian and the others would not be able to handle it.
Long Zaitian was now focusing on the expansion of his business. This was not only about the increase in the business content of the store, but also the renovation of the store and the management of the entire store. He was not in a hurry to increase the business content in all the stores. He only started the trial operation of the new business in the old store on Queen's Avenue.
With the addition of new business content, the shop area seemed a little small. Fortunately, Long Zai Tian had considered this at the beginning. When he rented the shop, the height of the storefront he chose could reach seven or eight meters. He planned to renovate the storefront and add a loft design, which was equivalent to doubling the area. Then, he would do some expansion during the renovation. After the entire shop was renovated, it would not feel crowded and oppressive.
At the end of the first month after the new business was launched, Long Zaitian was in the office listening to the financial department, the store manager, and the external relations staff report on the profit of the new business.
"Mr. Long, Shop Number One has added new services since the beginning of the month, including record sales, book rental, and movie advertising services. The movie advertising service will be carried out by 25 shops at the same time. The company will settle the bill directly and the shops will execute it.”The accountant was a middle-aged woman, so she would report first.
Long Zai Tian interrupted the finance department and turned to ask Ah Cheng,""Ah Cheng, after the film company placed the advertisement, did you get any feedback on the effect of the advertisement? I hope that your business department will have a survey report on the effect of these advertisements. Only by getting the specific data can we accept other people's money with a clear conscience and have the confidence to discuss new business and increase the price.”
"Mr. Long, I've consulted the film company about the advertising effect. According to the film company, it has a certain promotional effect. It is expected that the revenue of this part of the movie will increase greatly in the future. As for our own investigation, I will come up with a plan immediately and try to get the investigation data as soon as possible.”
"Yes!" Long Zaitian nodded and said to Sister Fang,""Sister Fang, continue."
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