Long Zaitian was listening to the financial report of the company's new business operations from Sister Fang in the company's Longteng Video Office near Queen's Road in Central, Hong Kong.
"Mr. Long, the company's first store has launched the record sales and book rental business for a total of 23 days this month. The record sales have an average profit of 20,000 yuan per day, while the book and publication sales have a profit of nearly 10,000 yuan per day. These two new businesses have achieved a total profit of 30,000 yuan this month. In addition, due to the influence of the two new businesses, the beverage revenue in the store has increased by 60% compared to last month.”
Long Zai Tian nodded and said," Not bad. Our record book business has just started. Right now, it's mainly driven by the video rental business. I hope that our external staff will help the shop to publicize the new business and expand our customer base." In addition, Manager Jiang, you have to do a good job of calculating the new business in the store and evaluate the sales and profits of various books.”He paused and said to Seventh Uncle,""How about this, Seventh Uncle, you bring two finance officers to do a monthly report on all the business in the store, including the video rental business, record sales, and book rental business. It must at least include sales, profits, and audiences. The results of the statistics should be reported to the business personnel in a timely manner so that the company can adjust the purchase list in time. The store should also adjust the publicity plan according to the actual sales situation and the targeted audience to improve the publicity efficiency.”
Seventh Uncle nodded and said," Don't worry, Little Tian. I'll calculate the sales of each business this month immediately after I go down. I'll report the results to you and the business department immediately."”
"Well, all right, everyone. I hope you understand that as the new business is fully launched, the staff training and management of our stores will need to be adjusted. Shop No. 1 is our main store, so it should also become the template for all the stores in our company. Therefore, I hope you can work together to improve the management system of the stores and the company, especially the financial department. Because we have a lot of cash flow, we have to strengthen financial security management.”
"Understood, Mr. Long." Everyone said in unison.
Long Zaitian suddenly heard the voices of the few people in unison, and he couldn't help but be a little distracted. He remembered the video of a company training its employees on the Internet in his previous life...
"Should I add such training in the company?”Long Zai Tian thought so. Then, he thought of that scene. He shivered and stopped this thought in time. Thinking of that beautiful scene, he shook his head hard and suppressed his laughter to dispel the thoughts in his mind."Alright, that's all for today."
In 1977, Hong Kong's economy flourished with the continuous rise in real estate prices for three to four years. The entire Hong Kong was in a frenzy of property speculation. At this time, news of a building in a prosperous business district being sold at a high price could often be heard in Hong Kong. The most talked about thing was that the Golden Gate Building in Admiralty changed hands three times between February 1975 and September 1977, and its price increased from 500 million yuan to 800 million yuan. It was also because of this wave of property speculation that most of the people in Hong Kong who had a lot of spare money invested in the property market. Therefore, although video rental stores appeared in Hong Kong one after another, they did not form a scale. As a result, the impact on his career was not as great as he had expected. He did not even have the opportunity to take out the chain store membership system he had prepared.
With the completion of the transformation of the first store and the improvement of the company's system, Long Zai Tian began to sell and rent records and books in all branches in the middle of October. By the end of the month, all 25 stores of Long Teng Video had completed the transformation and business expansion. In November, Long Zai Tian's Dragon Video began to officially launch. Moreover, due to the expansion of its scale, its bargaining power in purchasing was stronger, which reduced the cost of Burning Maple and greatly increased its profit margin.
"Mr. Long, the financial statements for November are out.”As usual, Sister Fang came to Long Zaitian's office at the end of the month to report on the financial situation of the month. Sister Fang looked especially excited today. She didn't expect that when she first joined the company, there were only 50-odd employees and a few video stores that she thought had no future. In such a company, she was even ready to find a new job at any time. However, it was such a company that had been in business for less than a year. Under the leadership of the young man in front of her, she had witnessed with her own eyes that it had grown from a dozen employees in one store to more than 300 employees in 25 stores. It had achieved an incredible rapid development in her eyes.
"Because all the expansion projects were completed last month, and the movie market became active this month, the profit this month reached 22.3 million. Mr. Long, you've built Longteng Video into a company with an annual profit of more than 100 million.”Sister Fang said excitedly as she handed the financial report to Long Zaitian.
Long Zaitian was already mentally prepared. He knew that the profits this month should be considerable, but he still couldn't help but say excitedly,""Oh! The profit has exceeded 20 million." He took the report and saw that the profit had reached 21,340,000. Looking at the financial report, he felt that every cell in his body was filled with strength. This was his company, a company that he had built from scratch. Now, it was finally beginning to bear fruit.
Long Zaitian raised his head and saw that Sister Fang was still there. He said to her,""Sister Fang, you've worked hard. I'll give you a big red packet at the end of the year.”
Seeing that the boss was in a good mood, Sister Fang took the opportunity to say,"As long as Mr. Long gives me a big red packet, it doesn't matter if I work a little harder! Haha!" Sister Fang laughed and said,"Mr. Long, I'll go out first."”
Long Zai Tian also nodded with a smile. Go back to work."
After work in the afternoon, Long Zaitian looked up at the blue sky of Hong Kong and drove home happily. After dinner, the three of them sat around the living room and watched TV.
"What is it? Your store's profit this month has exceeded 21 million?”This was the reaction of Seventh Uncle and Cousin in disbelief when they heard Long Zai Tian talk about the company's business situation in November.
Seeing the reactions of the two, Long Zai Tian was a little proud. He enjoyed watching the two people's shocked expressions because of this news and said proudly,""Back then, I said that I would buy a house for a family on the Peak of Peace Mountain in the future. Do you believe me now?”
Seventh Uncle came back to his senses and said with a smile,"Alright, Little Tian is really capable of earning money now.”
The good news made the three members of the Long family smile when they slept at night. The happy time passed just like that. In December 1977, with the popular screening of " Modern Bodyguard," the Hong Kong film market became more and more popular. Long Zai Tian's Long Teng Movie and Television also benefited from it. They continued to advertise for the movie for a few months. Coupled with the long-term cooperation with Jiahe and Shao's distribution department, more and more film companies came to Long Teng to advertise. By the end of December, just advertising revenue alone was close to three million. In addition, the movie market was hot, which drove the video rental market. This caused Long Teng's income in the movie industry to increase significantly compared to November.
At the end of 1977, Dragon Video's profits had reached an unprecedented 26 million yuan in December due to the huge increase in revenue from movie advertisements and video rental markets, as well as the continuous promotion of records and books.
When Dragon Video stabilized the market and profits soared, Long Zaitian was also preparing to develop into the entertainment industry.
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