Rise from the Far East
8 Genius idea to build your own brand

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Victor naturally understood what Yu City meant.

He took the price list in his hand and looked at it one by one.

After about three minutes, Victor raised his head, his eyes full of confidence.

"Mr. Yu, I want to ask, how many goods did you bring this time?”

Yu Cheng pointed at the warehouse behind him and said,""There are two big warehouses full, a total of 4500 boxes of white wine from our country.”

Hearing this number, even Victor, who was mentally prepared, couldn't help but feel shocked.

However, he knew that this exam was just the beginning. He continued to say calmly,"Then may I ask, Mr. Yu, how do you plan to maximize the benefits of this business? Do you plan to maximize the benefits now or in the long run?”

Hearing this, Yu Cheng smiled.

"What's the difference between these two?"

"There is a difference. If we say that our business is purely for the greatest profit, we can use the cross-selling model. I looked at this list. The bids ranged from 200 rubles to 400 rubles, but the higher the price, the less the quantity needed. Some of the orders were not even in Mosco, so the shipping and payment fees varied.”

"By using cross-selling, we can choose different units of quote and sell them in batches. However, this will take a longer time.”

Yu Cheng nodded." What about the second option? What about the future benefits you mentioned?”

Victor pointed at a line of text in the report and said firmly,""Then let's choose this one, the Mosco Chain Department Store.”

"This department store is backed by Mosco. It has the largest channel in the city and can sell your white wine to the entire Mosco at an extremely fast speed, even to its surrounding areas.”

"There will be three benefits. First, no one will question your white wine and it will quickly sell. Second, about 40% of the influential people in Mosco will know your name, and you will leave your name in the notes of the influential people in Mosco. Third, and most importantly, you can also gain the friendship of Mosco Department Store. In the future, no matter what goods you sell, you can sell them at the fastest speed. This is a long-term hidden benefit.”

"Pa, pa, pa!"

Yucheng was the first to applaud."Not bad, Victor, your answer is unexpectedly wonderful.”

"But you're wrong about one thing. I'm not selling white wine.”

"Not white wine?"

Victor wasn't the only one surprised. Even Wang Wen was stunned.

He had escorted 9,000 boxes of white wine all the way here. If it wasn't white wine sold in Mosque, then what was it?

Seeing their expressions, Yu Cheng smiled and said slowly,""I'm actually selling vodka!"

"It's just vodka with oriental characteristics!”

Victor and Wang Wen looked at each other.

Oriental Vodka? What does this mean?

The two of them did not understand at all.

Yu Cheng didn't keep them in suspense. He took out a bottle of Red Star Erguotou from the box and said,""If we're just doing business, we can just take it to the state-owned store and sell it directly. But I want more than that.”

"If you sell Red Star Erguotou here, anyone can sell it in the future. In Mao Country, the brands that are famous are also Red Star and Hengshui.”

"But think about it, if..." Yu Cheng took a deep breath and paused for a moment before continuing,""If…If we change the labels of Red Star and Hengshui to our own labels, and even label the Chinese liquor directly with the vodka brand, how much profit do you think we will make?”

Victor took a few steps forward and blurted out,"" Profiteering, it's definitely profiteering."

This was not as simple as changing the brand.

This was the same price as selling China's white wine to China's vodka.

The current market price for this batch of white wine shipped from Yucheng was 20 to 40 rubles, but how much was the price of vodka?

Even the lowest-quality vodka was priced around 50 rubles.

Selling white wine under the name of vodka meant that the profit would more than double.

What a genius idea. Was this something that a human could think of?

Perhaps he realized that he was too excited, so Victor stepped back, but he still pointed out the core of the problem.

"Mr. Yu, your idea can be said to be unprecedented, but the premise is that the taste of our wine is very similar to vodka. However, as far as I know, white wine in China has a kind of fragrance. It has a spicy feeling when drunk, which is different from vodka.”

Yu Cheng didn't explain. He directly handed the Erguotou in his hand over." Have a taste of this wine."”

Victor took the white wine and opened the bottle tentatively. He sniffed it and found that the wine had a fragrance, but it was very light. It was completely different from the Moutai he had drunk in China.

His eyes lit up and he directly drank from the bottle.

When Yu Cheng saw this, he sighed in his heart. As expected of the Russians. Even this university student who had not graduated could drink so fiercely.

Victor's eyes lit up after drinking a mouthful.

"Good wine!"

"The taste is bland, but it has a silky purity. It tastes like water in the mouth and like fire in the mouth.”

Victor was shocked." Mr. Yu, other than the fragrance of white wine, the taste and alcohol content are exactly the same as vodka."”

He didn't know how much effort Yucheng had put in to find a liquor that had a similar taste to vodka.

Wang Wen was also shocked. He naturally knew how much more money he could earn by changing brands. He quickly asked,"Does that mean we can sell it as vodka?”

Victor paused for a while and said,""White wine is originally a prohibited commodity in China. If we change it to vodka, we can reduce the attention. Our trade channels can also slow down time and avoid being exposed to the higher-ups of the two countries. As for the issue of changing the brand, I don't think it's a big problem. This batch of white wine didn't go through the official channel in the first place, so there's no way to investigate it. Moreover, our country, especially the state-owned enterprises, is already too busy to take care of themselves. As long as we give up a certain amount of profit, this batch of business will definitely be completed.”

There was one more thing Victor didn't mention.

Yu Cheng thought to himself.

Other than the benefits Victor mentioned, there was no other way.

The most important point was that after the license was changed, it would be sold in state-owned stores, which meant that the country would guarantee it.

No one would doubt the authenticity of the vodka. How could it be fake?

Therefore, this business was 100% successful.

Hearing that it was feasible, Wang Wen was completely excited. He looked at Yucheng with admiration."Brother, how did you come up with this idea? The operation is too flashy."

Changing cards, such a showy operation. If it was in a peaceful era, no matter which country it was, it would definitely face the risk of being confiscated.

Unfortunately, it was 1990, the era of magical reality.

And the country he was in was Mao Country, which was facing collapse.

The higher-ups of Mao Country were corrupt as a whole. They were all crazily hoarding money, waiting to go abroad to live a free life. As long as they were given enough money, black could be turned into white.

Yu Cheng looked at Victor again and said,""I've already asked Fatty's brother Wang Wu to find someone to do the card swap. As for discussing this deal with the Moss Shell state-owned store and how much profit we'll give up, I'll leave it to you and Fatty. If it's done, I'll share 1% of the profits with you. How about it? Do you dare to take over?”

This was his second test!

Moreover, 1% of the profits was not a small amount. If a business of millions of rubles was completed, they could get tens of thousands of profits.

How many years would he have to work hard to earn tens of thousands after graduating from university?

Without any hesitation, Victor said,"

"I did it!"

This book comes from:m.funovel.com。

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