Was the standard he set high?
It was not high at all.
It was just that there were a lot of restrictions on 4S stores.
First of all,
If one wanted to join Wuling 4S, they had to pay a deposit of 5 million yuan.
This was the first screening process. Opening a 4S shop was not possible without strength.
If they didn't have the ability, then when Wuling produced new cars in the future, the 4S shop wouldn't have so much money to sell them. Wasn't that a joke?
Survival of the fittest.
Ye Qiu was doing business, not helping the poor.
Second,
Wuling's 4S points were expanded to the county level.
In the future, Ye Qiu planned for Wuling to be a low-end brand and focus on the third and fourth-tier cities.
As the market expanded, the after-sales service needed to keep up.
Therefore, it was necessary to expand 4S stores to the county level.
Because in Ye Qiu's plan, Wuling definitely wouldn't have just one brand.
Third,
All 4S stores had to be renovated according to the style provided by Wuling.
Wuling came up with a plan, and the dealer went back to renovate it himself.
Fourth,
Ye Qiu had set strict rules for all Wuling's dealers.
You're not allowed to sell cars at a higher price.
Other than the standards given by Wuling, 4S stores were not allowed to charge service fees in various names.
They were not allowed to modify low-quality cars and sell them as high-quality cars.
These three points…
Ye Qiu immediately dealt with one after discovering one.
The lowest punishment was a fine of a million yuan.
If the 4S shop refused to change its ways, it would be removed from the internet.
As a car company, after-sales service was the key.
If manufacturers wanted to establish a good brand image, they had to restrict 4S stores.
In the Wuling factory, there was an auditorium that could accommodate up to a thousand people.
This was the place where the former Wuling Machinery Factory used to hold meetings.
Later, it was transformed into an auditorium as a place for company celebrations and meetings.
Everyone who came to the Wuling factory to sign a contract with a dealer received the notice.
A meeting was held in the afternoon to determine the number of dealers.
Chen Dong, who had rushed over from Sichuan Province, was among them with Xiao Li, the finance officer.
"Brother Dong, this Wuling factory is indeed not very good. It's very dilapidated.”
Xiao Li wandered around the factory for a while. He had to admit that Wuling's land was indeed ridiculously large.
However, the interior of the factory looked very dilapidated.
"Just wait and see. Once Wuling has money, they will definitely rebuild the factory as soon as possible. Didn't CEO Li say just now that Wuling is building a new research and development center?”
"This means that the new chairman of Wuling is a reliable person.”
Chen Dong was not surprised.
Previously, Wuling had spread the news many times that they were about to go bankrupt.
It was normal to break a point.
On the way here, he looked up a lot of information about Wuling.
He discovered that…
Ever since a few months ago, the chairman of Wuling, Ye Qiu, took over the company, he had begun to lay out the plan.
Sure enough, not long after,
Wuling Hongguang Mini appeared.
Moreover, he heard that the Hongguang Mini was personally designed by CEO Ye.
What did this mean?
It meant that CEO Ye was someone who really understood cars and car marketing.
This kind of person was absolutely reliable as the CEO of a car company.
He was very confident in Ye Qiu.
So,
Chen Dong had already decided to take over the agency in Rong City no matter what the price was.
After receiving the news, Chen Dong and Xiao Li, the finance officer, immediately went to the auditorium.
"D * mn, there are so many people."
After entering the auditorium, the two of them realized that there were actually so many people here for the 4S shop.
At a rough glance, there were at least a few hundred people.
"Brother Dong, I saw that many 4S shop owners in Chengdu are here.”
The sharp-eyed Xiao Li saw a familiar face.
When Chen Dong heard this, his expression did not look very good.
The owners of those 4S stores were rich and powerful. They were much richer than him.
Chengdu was the capital of Sichuan Province.
The competition for the agency rights would probably be very intense.
"Thank you for coming to our Wuling factory. Originally, our CEO Ye heard that you were here and was prepared to personally host this meeting. However, he had something to do at the last minute, so only I can host this meeting for everyone.”
"First of all, let me introduce myself. My name is Li Changxing, the manager of Wuling's production department.”
When everyone arrived, Li Changxing started very straightforwardly.
After saying what he needed to say, Li Changxing didn't waste any time and directly announced the various conditions for becoming a Wuling sales network.
Each of them had a detailed instruction manual in their hands.
"What is it? A deposit of 5 million yuan? Is Wuling crazy?"
" There are so many restrictions. You are not allowed to increase the price, you are not allowed to collect all kinds of service fees, you are not allowed…"
"F * ck, Wuling is really crazy. We're here to join the 4S store, not to be your son. There are so many rules and restrictions.”
"Arrogant and conceited. Even I, the Great Wall, didn't dare to impose so many restrictions on us.”
"5 million deposit? You're robbing me? Go, go, go. This trashy company's 4S shop, it's fine if you don't do it.”
After seeing Wuling's conditions.
Many people at the scene immediately expressed their dissatisfaction.
This was because these conditions had seriously affected their interests.
Not allowed to sell at a higher price?
What a joke.
They had seen that the sales of the Hongguang Mini were booming, so they planned to increase the price after opening the store.
Also, no service charges were allowed.
This was definitely not possible.
Everyone knew where the profits of 4S stores came from.
New car sales involved all sorts of procedures and service fees.
If he didn't do this, how could he maximize the benefits?
Also,
No one was allowed to force customers to take out insurance in the store.
This was definitely the most unacceptable condition for 4S stores.
After all, they worked with insurance companies.
In-store insurance, 30% discount.
This was all money.
At that time,
Many people left immediately.
They were all businessmen who came for profit, not to be Wuling's sons.
"Brother Dong, the people from the 4S shops in Chengdu have all left.”
Chen Dong saw it too.
Wuling's terms were very harsh. All the people from Chengdu had left.
"Shall we go, Brother Dong? The terms of Wuling were a little harsh.”
Xiao Li asked.
Chen Dong shook his head and said confidently,""Wuling dared to make such harsh conditions. Do you think they came up with it casually?”
"This is to select suitable people. Just wait and see. After those people leave, those who stay will definitely not suffer losses as long as they are willing to join Wuling.”
Chen Dong would never believe it.
At this time, Ye Qiu would offend all the people who were willing to join the Wuling 4S store.
There must be other ways to compensate for such harsh conditions.
Li Changxing did not stop those who left.
Instead, he asked the staff to arrange a car to send them back to the hotel.
In the end,
There were less than 200 people left at the scene.
These people basically covered most of the local cities in the country.
"I think everyone has seen the conditions. As a car manufacturer, our CEO Ye said that the most important thing is to establish the popularity and service of our brand.”
"The reason why the conditions for 4S stores are so harsh is that Wuling intends to be the best brand so that more people will recognize and support us.”
"Of course, the conditions are harsh. We will definitely not build on the benefits of the dealers.、”
"After all, everyone has to make money.”
Sure enough,
When Li Changxing said this, the eyes of everyone who hadn't left, including Chen Dong, lit up.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]