After another half a month, the enthusiasm of consumers finally returned to rationality, which was a perfect end to this online marketing feast.
However, because Old Huangpu's reputation and brand image had been greatly improved in this incident, even if the sales volume stabilized, it was still much higher than before.
Many people would think of this brand that was silently donating money when they had the need to buy food and snacks.
In other words, Old Huangpu had a good relationship with people.
In the conference room of the Dawn Building, Xiao Yu made a financial forecast and market evaluation.
"For a long time in the future, if there is no external stimulation, the old Huangpu's revenue will reach a balance and even generate a certain amount of profit!”
This was encouraging good news. In such a short period of time, the old Huangpu had turned over a new leaf. Its valuation had soared, and it could even make stable profits in the long run. This could already be called a miracle.
However, Xia Ze wasn't satisfied. He didn't take down Huangpu just to make a little money, but to make Vientiane Jiarun a giant in the food industry!
In this way, it was far from enough to just turn losses into profits. Old Huangpu had potential that could be tapped, but now he had to find the existing problems before he could make it reach a higher level.
Thus, he spoke.
"We can't be satisfied with the current situation. The market competition is cruel. If we don't advance, we will retreat. Manager Yang, tell us your opinion first!”
Yang Qian nodded slightly and stood up.
"I think there are three major problems with the old Huangpu.”
"Firstly, the product line is old. We are still using the assembly line from more than ten years ago. It is seriously aging and often has problems. The technology is still outdated, the production efficiency is low, and the cost can't be reduced.”
Xia Ze couldn't help but nod. Yang Bei's first question had hit the nail on the head!
She was indeed the future queen of the business world. Her judgment was still very sharp.
"There's nothing much to say about the solution. It's to upgrade the assembly line, but this will require a lot of money. I've asked Manager Deng. With the scale of the factory, even if it's ordinary domestic equipment, it will cost 200 million. As for the latest and most advanced imported equipment, the budget for upgrading it will have to be doubled!”
In fact, it was not that the former shareholders of Huangpu did not notice this problem, but the cost of upgrading the assembly line was huge, which made it difficult.
In recent years, the old Huangpu had been incurring losses. The shareholders had considered it over and over again, but in the end, they still did not have the determination to invest such a large sum of money. They just dragged it on and tinkered with it for another year.
They were willing to sell at a low price because the factory's assembly line equipment was too outdated and the factory's fixed assets were not worth much.
Xia Ze pondered for a moment.
"The assembly line must be updated, and it must be the latest and best!”
Originally, the factory still had 400 million yuan in circulating funds. Now that it was profitable, money was not a problem.
"The second problem is that the old Huangpu's sales channels are too traditional and conservative. They mainly focus on offline stores and cooperation with large shopping malls and supermarkets, but they ignore the emerging Internet channels. I think online shopping has huge potential, so we should increase our efforts in this area!”
"Well said!"
Xia Ze clapped and praised.
Don't underestimate the general direction that everyone knew about in the future. However, in this era, many large companies couldn't see it, especially those conservative parties.
By the time they realized the power of internet marketing, the market in this field would have already been taken over by the pioneers. It would be easier said than done to get involved.
If the first step of the future development strategy was wrong, the result would be a complete loss.
Yang Qian, who had received Xia Ze's praise, became even more confident.
"So we have to set up our own official website sales channels and increase our partnership with e-commerce platforms. In fact, several large e-commerce platforms have already taken the initiative to extend an olive branch to us, inviting us to join and promising to give us a lot of publicity!”
"Sign a contract with them as soon as possible!”
Xia Ze made his decision without hesitation.
This was a good thing that had all the benefits and no harm. He had no reason to refuse.
If it wasn't for Old Huangpu's donation incident that brought about a high popularity and a good brand image.
Those big online platforms might not even care about you.
If he didn't take this opportunity to get them to help him promote it for free, when would he do it?
"Yes, Boss. I'll contact the persons-in-charge of the various online platforms later!”
Yang Qian paused.
"The last question, which is also the most important question, is the brand image of Old Huangpu.”
"It mainly targets thrifty old people and housewives. It wins with affordable prices, and the endorsers are all well-known celebrities of the older generation.”
"In the last century, this strategy has indeed achieved great success.”
"However, the old shareholders of Huangpu neglected one point. Our country has become rich, and the spending power of the young people has increased year by year. Especially since the 21st century, they have gradually become the main force in the market!”
"Our brand image is a little old-fashioned. Students and freshmen who have just stepped out of society are not interested in it, resulting in poor sales of snacks and beverages. These two categories happen to have huge markets and profits!”
Yang Bei's analysis was quite profound and could be said to hit the nail on the head.
How much did a small packet of potato chips cost?
Some people joked that the packaging was even more valuable than the things inside. One could imagine how big the profits were!
Selling a pound of rice and selling a bag of potato chips, the profit margin was worlds apart!
There was also a drink. Its main ingredient was water. It had some essence added to it, but it sold for a few yuan!
However, the younger generation liked it. They didn't care if it was worth the money. They just wanted to enjoy the food and drink.
They used their parents 'money, or they had just stepped out of society and did not have any family pressure. The young group would not care about whether it was cost-effective or not, so they became the favorite consumers of major food companies. They tried their best to cater to the needs of these people, such as hiring young and fresh meat as endorsers. The advertisements they made were all youthful and energetic.
The old Huangpu's brand image and market positioning were the opposite of the younger generation, so it had been declining since the New Era.
This problem was the hardest to solve and the biggest test!
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