Xia Ze narrowed his eyes.
"What do you think we should do to change this situation?”
Yang Bei already had an idea, so she spoke frankly.
"Old Huangpu is an old brand that has been around for decades. The impression of consumers has long been ingrained, and it's not easy to change it. Moreover, if we change it rashly, there's a great risk. We might lose those old consumers, and we can't guarantee how many young groups we can attract!”
"Boss, to put it bluntly, I don't think the old Huangpu brand name suits the young people's appetite!”
Xia Ze nodded in agreement.
"Therefore, I personally feel that it would be a better choice to extract snacks and beverages from the old Huangpu's product line and re-integrate and create a brand new sub-brand!”
"We can give the sub-brand a youthful and energetic brand image. This way, it will be easier to attract the attention of young people!”
As soon as Yang Bei finished speaking, Fatty clapped.
"Okay, Manager Yang, you're really amazing. Why didn't I think of that at all!”
"Hehe, Manager Cao, you flatter me. I'm just standing from the perspective of consumers of different ages in the market, and I can understand their psychology and market needs!”
Yang Qian smiled and said.
"However, to create a sub-brand, a new problem has arisen!”
"Old Huangpu's current snack and beverage recipes are based on the tastes of the older generation of consumers. Younger groups may not like them. Don't underestimate the difference in taste.”
"For example, the domestic Cola is no match for Coke and Pepsi!”
……
"And fried chicken. McDonald's and KFC are always more popular!”
Fatty drew inferences.
"Yes, that's why the formula is very important. As long as the snacks and drinks that our subsidiary brands make can cater to the tastes of young people, we will have taken the first step to success!”
Yang Qian smiled bitterly.
"However, this is easier said than done. Our factory doesn't have the experience of making products for young people. It's probably very difficult to poach people from other big food companies!”
Recipes were the lifeblood of every food company. The people in charge were all core figures. They either had shares or signed confidentiality agreements. How could these people dig them up just like that?
Besides, Old Huangpu was not a giant in the food industry.
If they did not see the market prospects, even if they offered a high salary, the other party's team might not jump ship!
This was the so-called principle of water flowing downwards and people walking upwards.
Xia Ze smiled.
Yang Bei's biggest headache, he could easily solve it.
The four squirrel formulas that the system had rewarded him with came in handy.
The Four Squirrels were founded in 2012 in his previous life. In the same year, they participated in the Double 11 Promotion for the first time and broke the record for the highest daily sales in the Tianmao food industry. They were ranked first in the snack specialty sales category.
It only took half a year from its establishment to its popularity on the Internet. One could imagine how popular its formula was among the young!
With this weapon, would he still have to worry about the sub-brand not being able to do well?
It didn't exist!
Moreover, the development foundation of this sub-brand was much better than the four squirrels in his previous life.
The founder started from scratch. After two rounds of financing, he only had less than 10 million yuan on hand. His team only had a pitiful 50 people. How could he compare with Vientiane Jiarun, which owned the old Huangpu?
Under such limited conditions, the four squirrels in my previous life could grow big, so why can't I?
Xia Ze was full of confidence.
"Don't worry about the sub-brand formula. I'll naturally settle it. Manager Yang, you just need to update the product line as soon as possible and pave the way for internet sales at the same time!”
His confident look surprised Yang Bei.
The idea of creating a sub-brand had just been proposed, and the research and development team had not even been established yet. How could Boss get the formula in such a short time?
Moreover, whether a formula could cater to the consumer's taste still needed to go through market research before it could be officially launched. All of this would take a lot of time.
Could it be that he had the support of the Xia family?
Oh right, the Xia family also had a food company that sold snacks and beverages. They had a lot of experience in this area!
Thinking of this, Yang Qian felt relieved.
Xiao Yu did not think so.
The old man had indeed said it.
If Xia Ze needed help, he could ask at any time.
However, the second young master refused. He did not seem to have any intention of borrowing the power of the family business. Instead, he wanted to prove himself in front of everyone in the Xia family.
As such, no one could figure out where his secret recipe came from.
However, Xia Ze always surprised her.
"Boss, just say it. I'll do anything you want! My old man should be able to help!”
Fatty patted his chest and said in a rough voice.
Xia Ze's success had given him some confidence in front of the old man.
"Hehe, Fatty, you really have an important mission! But not now. After I get the recipe, you'll be in charge of tasting and market research!”
"Sure, no problem!"
Fatty patted his chest.
After assigning tasks to the others, the meeting ended.
Then, everyone started to work separately.
The contract with the manufacturer of the imported machines was quickly negotiated. They had to deliver the machines within half a month. At the same time, the additional condition was to send several engineers to help with the tuning and to let the engineers of Vientiane Jiarun master the usage as soon as possible. After all, it was the latest equipment and was very different from the previous ones.
The e-commerce platform was also very successful. Almost all the big platforms had signed contracts and opened an official online shopping channel. This way, consumers could directly buy the latest products of Old Huangpu through the official website or the e-commerce platform without going to offline stores or supermarkets.
What was left was the research and development of the formula.
It wasn't quite accurate to call it research and development because Xia Ze had already obtained the formula.
However, getting the recipe was one thing. To make it, whether it tasted exactly the same as the four squirrels he was familiar with was another matter. Therefore, he still had to prove it with practice.
Vientiane Jiarun hadn't set up its own research and development laboratory yet. It would take a lot of time to find a place and set it up. It couldn't be rushed, so it borrowed Old Huangpu's laboratory for the time being.
Ten days later, in the laboratory.
"Everyone, give it a try!"
Xia Ze pointed at the pile of snacks on the table.
They were all nuts.
Macadamia nuts, broad beans, hazelnuts, papier-mache walnuts, pistachios…
The four squirrels had just started making them, and their main focus was on nut snacks. This was a very wise entry point. Since there were no large companies specializing in such snacks in the market, the competition was relatively less cruel.
Moreover, compared to puffed food, nuts were undoubtedly healthier, and consumers were paying more and more attention to health issues, which made them popular among the public.
Whether it was the concept or positioning strategy, the four squirrels had grasped the market demand and consumer psychology. It was not surprising that they later developed into a national snack brand.
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]