Vinegar and Dumplings!
In this era, how could one make their products quickly become famous?
Actually, it was very simple. They just had to spend money to advertise on television stations and major media outlets.
If you can successfully advertise in Central TV and even become the king of Central TV's bidding, then congratulations, your brand will be able to multiply exponentially in a short period of time.
This wasn't like in the future, where the internet was sufficiently developed. Even if the advertisement was out, countless people would analyze it for you, the parameters of the product, the pros and cons, and so on.
In the 1990s, there wasn't much internet. There was only television.
This meant authority.
It was not like the prescription of the heart and brain in the later generations. In this era, if you bragged, people would really believe it.
However, Li Yilian was not in a hurry to advertise. Instead, he began to design the advertisement.
The most important thing in marketing was storytelling.
How can your story move people's hearts? How can your story last forever, just like what happened at Orlando?
The ultimate form that all cultural companies dreamed of was disney.
However, there were only a handful of people who could do it well, even before he transmigrated. Li Yilian only had the impression of a bear.
Fantawild Happy World was a theme park project of Huaqiang Fantawild Group, and Bear Haunt was also a work created by Fantawild Animation Company under Huaqiang Fantawild Group.
After that, Fante placed his IP in their theme park. Because many teenagers and even adults liked bears, they placed it in the theme park and formed a big theme project.
This was already quite good, but it was still beaten by disney.
Changbai Mountain Group
Liu Xiaoliang's office.
"To put it simply, it's vinegar and dumplings. For this plate of vinegar, we made this plate of dumplings. Be it wine or drinks, these are all additional products. What we really want to sell is culture!”
Li Yilian smiled and said," In this regard, we have to learn from disney, which is to sell culture. In fact, they also have successful cases in Japan. Let me give you an example. There is a game called Pokémon in Japan. In order to make this game popular, they specially created an animation called Pokémon."
" If the cartoon becomes popular, the game will naturally become popular as well. The money earned from the cartoon is only a fraction of the original amount. However, as the cartoon continues to be broadcasted season after season, the game will also sell better and better. As the game sells well, it will form a loyal group of players who will watch the cartoon instead!”
"It can be said that this is a kind of mutual achievement!”
Both Li Yiren and Liu Xiaoliang listened to Li Yilian's summary and analysis seriously.
After a while, Li Yiren said,"You want to sell alcohol? Are you planning to make an animation too?"”
"That's not it!"
Li Yilian shrugged and then said with a smile,""If I want to shoot a TV series, I'll shoot a martial arts film!”
"What?" Li Yiren and Liu Xiaoliang's eyeballs almost popped out."What?"
" My plan is to sell wine, but not just any wine. The water is from the Changbai Mountains. The high altitude of this latitude zone is far from human pollution. The natural environment and geological conditions are unique. The rainwater and melted ice and snow have been naturally filtered by the rock layers for many years, thus creating a world-renowned rare water source!”
Li Yilian continued,"The most important thing is still the concept. The Changbai Mountain Nature Reserve has maintained its original ecology. The forest coverage rate is 89.1%. The primeval forest had preserved and purified the abundant rainfall, which slowly seeped into the ground. After the long period of dissolving, filtering, and transporting of the underground volcanic rocks and basalts, mineral water was continuously produced and exposed to the surface in the form of springs. The geological and water cycle conditions for large-scale and sustainable production of mineral water were unique in China.”
"We can design a character like this. It's a young man who discovers a secret spring in the Changbai Mountains. The spring water is wine. He drinks a few bottles of wine, then sleeps for sixty years. When he wakes up, he finds that he has invincible internal strength!”
Both Li Yiren and Liu Xiaoliang had to admit that they could not keep up with Li Yilian's thinking.
" Then, he came out to uphold justice and make up a story. It was this man who would attack any enemy with a sword or a punch. He was invincible with one punch!”
As Li Yilian spoke, he realized that the thing he was talking about seemed to be " One Punch Superman ".
The Wuxia version of One Punch Superman?
A strange thought popped up in Li Yilian's mind.
Then, he continued," As for the martial arts director, let's go look for the martial arts director in Xiangjiang. I know quite a lot of resources in Xiangjiang. Then, we'll look for advertisements." I'll go back to Beijing and sponsor Yang Jie to film the 'Journey to the West' sequel. I'll also invest in 'Romance of the Three Kingdoms', so that they can promote our brand!”
"Other than wine, there's also spring water. We have to brag about spring water. We say that it's a healing medicine and that it's an important prop in our works.”
"In addition to the movie version, we also have to consider the animated version.”
Alright then!
Both Liu Xiaoliang and Li Yiren could not keep up with Li Yilian's thoughts. Liu Xiaoliang was better, but Li Yiren was really confused.
"Then, let's give it a try first?" Li Yiren shook his head. He didn't understand these questions, so he didn't have to worry about them. He would let Li Yilian handle them.
"Yes!" Li Yilian smiled and continued,""These are all follow-up developments. We'll sell the wine first and advertise for now.”
"Our wine mainly consists of spring water and ginseng from Changbai Mountain. As long as the concept is good, it will definitely sell well!”
This book is provided by FunNovel Novel Book | Fan Fiction Novel [Beautiful Free Novel Book]