On this day, countless viewers watching Central TV in China saw the two advertisements that Zerun Technology had placed.
The song 'I've caught a cold in that corner' was light and catchy, and it immediately attracted the attention of many viewers.
The aesthetic style of the advertisement, as well as the exquisite and beautiful design of the Z1 and D1 players, all amazed the audience.
Originally, many viewers were very tired of advertisements, but the two advertisements that Zerun Technology put on didn't make them tired at all.
Even after watching the commercial, some viewers still wanted more.
They especially wanted to listen to the song "I caught a cold in that corner"…
Of course, the Z1 and D1 MP3 players were also firmly engraved in the minds of these viewers.
Countless white-collar workers and students were tempted by the two MP3 players that appeared in the advertisements.
Peng Wei was a high school student.
Coincidentally, she and her family were having dinner when they heard the singing from the television. After a moment of shock, she subconsciously looked up.
At this moment, the advertisement on the television happened to be shot from the perspective of the school.
When she saw the advertisement, a pure and sweet girl was holding a small and exquisite Z1 player. She looked youthful and enjoyed listening to the song very much. She was immediately attracted.
Then, he said impatiently to his parents beside him,"Dad, Mom, I want to buy that MP3 player!”
Peng Wei's parents were stunned and turned to look suspiciously.
When they saw the player that appeared in the advertisement, the two of them were also stunned, especially Peng Wei's mother.
"What a beautiful music player!”
Peng Wei's mother couldn't help but praise sincerely.
Peng Wei hurriedly nodded."Yes, this music player is too beautiful. Moreover, the advertisement also stated that it supported digital music in the MP3 format. One could download songs directly from the Internet and listen to them.”
"With this MP3 player, I don't have to listen to any songs or carry a bunch of tape around!”
"Dad, Mom, just buy me this MP3 player!”
Peng Wei coquettishly teased her parents.
Her parents looked at each other and could not help but laugh.
"Okay, okay, okay. I'll buy it for you! Let's go and see where we can buy this MP3 player this weekend, and then we'll buy one for you!”
"Yay! Thank you, Daddy and Mommy!"
Peng Wei shouted excitedly.
The
power of Central TV's advertisements was immense in this era. Almost overnight, the Z1MP3 player and the D1MP3 player became well-known to many people.
The song "I've caught a cold in that corner" spread even more quickly…
Apart from placing advertisements on Central TV, Li Ze naturally did not miss out on advertising on the Internet.
At the same time that the Central TV commercial was broadcast, the entire Internet, various major web portals, social media forums…also began to spread the news.
There were also pop-up advertisements for the Z1 and D1 MP3 players on QQ…In the
blink of an eye, it was finally March 28th.
Seeing that the two MP3s would be officially released today, Li Ze could not help but feel a little nervous.
He couldn't sit still in the company at all, so he went straight to the direct store in Shanghai to see what kind of sales he could get on the first day of opening.
At 9:50 a. m., Li Ze arrived at the Shanghai Direct Store.
Zerun Technology's ten direct stores in each city would open at ten o'clock sharp.
At this moment, there were less than ten minutes left before the official opening.
The sales staff in the shop were nervously preparing. The entrance was also filled with flower baskets, which made many passersby look at them curiously.
Soon, at ten o'clock, the door of the store opened.
At the same time, the shop also began to play the advertising song "I caught a cold in that corner".
The song was heard by the two speakers at the entrance and spread far away…
Many passers-by suddenly heard the song and were stunned. They looked over at the same time.
"Hey, isn't this the song that was on the TV commercial these few days? Could it be that this shop sold the MP3 player in the advertisement?”
A few girls who passed by couldn't help but stop in their tracks.
"Why don't we go in and take a look? We can also ask how much that MP3 costs. If it's not very expensive, I want my parents to buy one for me!”
One of the girls said.
The other girls were also tempted.
"Alright, let's go in and take a look!”
Hence, the girls immediately walked into the shop.
"Welcome!"
The salesperson standing at the door immediately greeted him with a smile.
After the girls entered the shop, they immediately went to the counter. When they saw the Z1 and D1 players of different colors placed on the counter, their eyes immediately lit up.
"Wow, it's really beautiful. It feels even more beautiful than the ones in the TV commercials!”
"Yes, yes! Um, can you show us?”
Hearing the girls 'questions, the salesperson quickly smiled and replied,"Of course!"
Then, he took out a Z1 and a D1 each.
A few girls held it in their hands and looked at it. Then, they tried to play some music. They couldn't put it down.
But then, they noticed the price on the counter.
"It's so expensive. This Z1 player costs about 2700 yuan each!”
"Yeah, it's too expensive. My parents definitely won't buy it for me.”
"However, the price of this D1 model isn't too expensive. The 128M memory model is only 1199 yuan, and the 256M memory model is only 1399 yuan!”
"Yes, yes. I plan to ask my mom to buy me a 256M D1 player when I go back. Compared to this player, the Walkman was simply too cumbersome!”
"Yeah, and this MP3 player can download songs directly from the Internet. You don't have to carry all kinds of tape around every day. It's so convenient…"
While the girls were talking, the salesperson beside them introduced some basic information about the two players.
As time passed, more and more customers entered the store.
About twenty minutes after the store officially opened for business, the store finally sold its first player. The buyer was a young woman in her twenties.
She bought a Z1 player.
This transaction was like a signal, and customers kept paying.
Although most of them bought the D1 model, there were also some customers who bought the Z1 model directly.
Li Ze watched from the side and finally heaved a sigh of relief.
"From the current situation, it feels alright. "I just don't know how the situation in other cities is like…"
Li Ze muttered to himself.
He was not in a hurry to leave, but continued to stay in the shop.
In the afternoon, the number of customers in the shop increased significantly. Gradually, the dozen or so salespeople in the shop were overwhelmed.
As a last resort, the boss, Li Ze, personally introduced the products to the customers…
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